Best Buy takes kids to school

The retailer brings its “Geek Squad Academy” program to Canada to help encourage STEM-field futures.


TBWA wins toy distributor

The agency will create new social and digital elements for RP Toys’ 2015 product lineup.


RBC’s bottomless back-to-school push

The bank wants parents to know they don’t have to choose between kids’ wants and needs.


Making sex trafficking recognizable

Covenant House Toronto’s new public awareness video aims to show that the problem isn’t limited to outside Canada.


How much does a panda poop?

The Toronto Zoo takes a fun fact approach with its new campaign.


Clear out your cabinets

The Partnership for a Drug-Free Canada reminds parents about the risks of keeping old meds.


How Canadians view sponsorship

A new study looks at which causes, sports properties and events are connecting most with consumers.

Jenna Marbles greets fans on the YouTube FanFest red carpet

Online video grows up

Is it time advertisers got over their misconceptions about working with digital video creators?


Montreal wants you to abandon your plans

Tourisme Montreal asks millennial New Yorkers to ditch their summer plans and head north.


Capturing attention

Microsoft Canada’s Alyson Gausby on how marketers can adapt to changing attention spans.


Check it out: How the streets age you

Covenant House and Taxi teamed up to show how living on the streets can steal kids’ youth.


Kraft’s playful project

The company has restructured its Celebration Tour program for more “measurable” benefits.


Back page: And we shall know them by their hats!

From our April issue, check out Rain43′s guide to decoding the elusive millennial.


Yes we Cannes: All about the kids

Our latest look at Canadian contenders at Cannes includes three campaigns focused on the future.


Terry Fox Foundation runs to new look

For its 35th anniversary, the foundation is working with Scratch Marketing on overhauling its digital identity.