Youth

London Calling Down to Earth

Cadillac Fairview’s new beginnings

The shopping centre company taps into the desire for reinvention around back-to-school season.

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Eva’s Initiatives gets a fresh start

The organization for homeless youth launches its first ad campaign, focused on its role in helping build futures.

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McDonald’s bets on young workers

The QSR continues the “Welcome to McDonald’s” campaign by showing the trust it puts in its millennial employees.

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Check it out: Lego’s new perspectives

The toy brand has a new angle on promoting Legoland by combining two techniques.

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Best Buy takes kids to school

The retailer brings its “Geek Squad Academy” program to Canada to help encourage STEM-field futures.

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TBWA wins toy distributor

The agency will create new social and digital elements for RP Toys’ 2015 product lineup.

RBC

RBC’s bottomless back-to-school push

The bank wants parents to know they don’t have to choose between kids’ wants and needs.

Covenant

Making sex trafficking recognizable

Covenant House Toronto’s new public awareness video aims to show that the problem isn’t limited to outside Canada.

Zoo

How much does a panda poop?

The Toronto Zoo takes a fun fact approach with its new campaign.

Drugs

Clear out your cabinets

The Partnership for a Drug-Free Canada reminds parents about the risks of keeping old meds.

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How Canadians view sponsorship

A new study looks at which causes, sports properties and events are connecting most with consumers.

Jenna Marbles greets fans on the YouTube FanFest red carpet

Online video grows up

Is it time advertisers got over their misconceptions about working with digital video creators?

Montreal

Montreal wants you to abandon your plans

Tourisme Montreal asks millennial New Yorkers to ditch their summer plans and head north.

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Capturing attention

Microsoft Canada’s Alyson Gausby on how marketers can adapt to changing attention spans.

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Check it out: How the streets age you

Covenant House and Taxi teamed up to show how living on the streets can steal kids’ youth.