Nordstrom
Company Info
The Work
Nordstrom launches first national Canadian campaign
Nordstrom enlists comedians as its latest models
In the News
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Nordstrom is exiting the Canadian market
The retailer does not see "a realistic path to profitability" north of the border, according to its CEO.
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Corner Office Shifts: Tammy Sadinsky joins CIBC
Plus, Indigo taps U.K. for next president and Nordstom nabs Alix Box to lead in Canada.
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Long live the (digital) beauty regime
Building a DTC strategy goes beyond e-commerce. And few know how to build better one-to-one relationships than beauty brands.
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Department stores still important for fashion shoppers
Those who are boosting their budgets still frequent the traditional format.
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Your chatbot needs a helping hand: column
Eighty-Eight's Erin Bury on why brands intrigued by the buzzy tech shouldn't totally abandon the human touch.
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Why a Chinese New Year campaign is not enough
Focus Communications' Loretta Lam on why retailers can't ignore the growing influx of Asian luxury shoppers.
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What’s in store for Cadillac Fairview
Former Xbox marketer Jason Anderson plans to make the mall property owner a household name.
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The next big things in retail
As omni-channel becomes the name of the game, and the lines between physical and digital blur, here are some trends to watch.
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Brands of the Year: Beyond the Rack gets into closets
How the e-tailer found rapid growth and secured itself a key place in the e-comm landscape in just five short years.
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Also trending: Fashion retailers up their game
Sit tight, our Brands of the Year will soon be revealed! In the meantime, check out these other buzz-worthy contenders.
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Nordstrom’s test-and-learn marketing approach
Get a peek into the luxury retailer's Canadian marcom strategy from "ground zero" in Calgary.
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Hot trends in retail
DDB's Jason Dubroy examines trends that are burning up the shopper marketing space right now, and what it will mean for retailers in 2014.
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DDB named AOR for Nordstrom
The Vancouver agency will work with media buyer Omnicom Media Group to handle all marketing communication for the high-end retailer.
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Holt Renfrew to launch new concept store
HR2 is set to open its new store in Montreal in March of 2013, offering discounted designer products.
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Stops, starts and changes; Nordstrom confirms expansion rumours
Canadian Tire launches big push tied to its roots, Microsoft expands presence, a discount store closes 23 locations and The Body Shop opens experiential-focused stores.
