Megan Haynes
Catherine Laporte joins DavidsTea
The former Aldo marketer will lead the brand’s promo efforts as it continues to tap into the $1.5 billion-a-year industry.
Cynicism runs rampant among consumers
Canadians feel like the system is working against them. And brands, you’re part of the system.
Nestle looks outside the nest
The world’s largest food company turns 150, with a plan for more innovation and a corporate image boost.
Vitaminwater pushes in-store sampling for new flavour
The Coca-Cola brand is bringing a message of artistic inclusivity to stores along the Pride parade route, while doubling down on sampling efforts.
Deloitte launches digital agency
The new Montreal-based shop will be headed by Matyas Gabor, and will work with clients to identify unmet marketing service needs.
Doritos plays with…lava?
PepsiCo CMO Christine Kalvenes talks about the new Canadian campaign that takes the brand into the belly of a volcano (and is already generating global attention).
Taxi 2 names new GM
After a year at the agency, Haneen Davies takes the helm.
It all happened so fast
The Government of Ontario’s newest distracted driving ad reminds people two seconds is all it takes.
Putting a face to Canada
The latest tourism campaign from Destination Canada offers Americans an Instagrammed slice of northern life.
Cannes Lions entries again hit record high
Canadian submissions were also up, as one of the country’s jury members is replaced by one of his agency mates.
Grey Goose breaks bread with drinkers
The vodka brand is hoping to connect consumers with its French heritage with a bakery and Riviera-themed experiential play.
Consumers prefer in-store over online experience
When price isn’t a factor, more than half of consumers would prefer to visit a brick-and-mortar location, especially for food.
The CFL welcomes the LGBTQ community
The league is rolling out a new clothing line and spreading the message that its stadiums are safe spaces, no matter who you love.
Adidas wants to join your run
The athletics brand created new free-to-join running groups in Toronto and Vancouver in a bid to reach a “hugely important” demographic.
PetSmart brings The Secret Life of Pets to stores
Before the film’s debut, the retailer is hoping to connect with consumers with a massive in-store takeover.
