Tanya Kostiw

Contact Tanya by sending an email to tkostiw@brunico.com

Articles by Tanya Kostiw
shutterstock_281363729

The purchasing power of social media

Nearly 40% of millennial social media users bought a product or service discovered on a social site, according to a new Mintel study.

BB thumbnail

Shoppers Drug Mart launches e-comm

The retailer bolsters its digital strategy with an online Beauty Boutique platform, with other verticals expected in the future.

shutterstock_130109300

Trend alert: omni-convenience

Take a look at who’s capitalizing on consumers’ desire to get what they want when they want.

shutterstock_203809810

What Twitter users want from brands

A new study reveals how content on the platform can affect purchase decisions.

Walmart.ca

Tostitos rolls up its sleeves with Walmart

To support its new Rolls! SKU, the PepsiCo brand hones in on mom’s pre-shop phase on the retailer’s website.

8861-BTS-3D

General Mills bets big on back-to-school

For the first time, the CPG co’s snacks, cereal and yogurt are joining forces on a back-to-school push.

shutterstock_202315105

Back-to-school shopping by the numbers

Google data reveals whether consumers are visiting more or fewer stores, plus the role of mobile.

shutterstock_234676870

Where Canadians are spending their dollars

Home improvement and QSRs netted notable gains this quarter, according to new Moneris data.

matta

Tony Matta to lead Kraft-Heinz marketing

The Kraft Canada CMO will reportedly take the marcom reins here.

CCM

Check it out: CCM taps athletic drive

A new campaign brings in a young gun to show what it means to be “Made of Hockey.”

gm

Nature Valley promotes the great outdoors

Urging consumers to “Rediscover the Joy of Nature,” the brand’s new video highlights how kids today are missing out.

strategy 1 copy

Leon’s makes its move in Quebec

To show its products are move-worthy, the retailer assembled 3D coupons with abandoned furniture on the streets, driving a double-digit sales spike.

IMG_20150625_114514

Mondelez’s musical mornings

BelVita’s latest sampling efforts show what your breakfast routine has been missing – a live piano serenade.

IMG_3609

Aperol revs up the whimsy

What do a Vespa, a grandfather clock and an orange fedora have in common? We’re not entirely sure either, but they’re all supporting pieces in the brand’s latest program.

IMG_1915

New agency to address perceived research gap

Shopper Strategy and Research hones in on the need to distinguish between consumers and shoppers along the path-to-purchase.