Heineken
Company Info
Brands
Ranking 2025
2024 Rank
--Agency Partners 2025
The Work
Heineken looks to strike gold with new Silver lager
Heineken organizes dry pub crawl with help from Toronto transit
Heineken lets Torontonians safely meet over a pint and a haircut
Dos Equis offers up a ‘dos’ of optimism
In the News
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Agency Wins: Heineken chooses WPP as its global shopper and commerce partner
Heineken selects WPP as its global shopper marketing and commerce partner WPP has been selected by Heineken as the brewer’s global ...
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Heineken expands Route 0.0 after boosting sales with its initial launch
With non-alcoholic options on the rise, Heineken has expanded its Route 0.0, a collaborative activation with the Toronto Transit Commission ...
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Heineken pops up to wrap gifts and build momentum for its non-alc beer
The Heineken Wrapping Bar launched its experiential pop-up in the Oak Room at Union Station, inviting holiday shoppers and busy ...
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Marketers on the Move: Changes at Heineken, Kohler and more
Kohler names top marketer Amy Hampton-Davies is beginning a new position as director of marketing at Kohler Canada. She was most recently ...
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Dry January campaigns combat loneliness epidemic
From C-Suite: Heineken, Collective Arts and Wilda want to keep the ritual of going out.
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How marketing practices can drive employee acquisition and retention
Six ways to develop a stronger recruiting strategy.
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Tylenol and Heineken lead their categories in brand health
YouGov's first Canadian brand rankings of the year look at the personal care, beer and seltzer categories.
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Molson Coors renews partnership with Heineken
The brewing giant will continue to use the premium portfolio to grow its cider and low-alcohol business.
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Publicis Worldwide wins Heineken account
The Canadian assignment also covers a portfolio of brands that includes Strongbow, Dos Equis and Newcastle.
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Brewers tap into new occasions
How brands are expanding outside of alcohol by courting the sober curious and branching off into non-beer products.
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Heineken aims to ‘shake up’ thinking with new shop
Sid Lee will debut new work in May, including creative that "isn't part of a traditional advertising model."
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Molson Coors names new PR agency
Citizen Relations will handle media and influencer relations across several key brands, following a competitive review.
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Is the newest stunt no stunt at all?
Creative consultant Karen Howe on why it might be time to retire stunt-vertising.
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One awarded Dos Equis
The win adds to the agency's Heineken portfolio and will see "The Most Interesting Man in the World" again deployed in Canada.
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Social media marketing is dead
...and other highlights from millennial ad guy and author Jeff Fromm ahead of his ICA chat next week.
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Throwback Thursday: strategy in 1991
For our 25th anniversary, we're travelling through time. In '91, hot topics were the recession and cross-border agency wars.
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Calling out lovers and haters
Brands like Expedia and Taco Bell tap those on both side of the emotional spectrum.
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Brands embrace hacking
In today’s parlance, hacking is associated with everything from Twitter bots, social media hijacking and even teching out items like fridges. Here are some cyber(ish) hijinks you may have missed.
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Heineken breathes life into OOH
The beer brand has launched a new campaign, which aims to get people interacting with its ads.
