Canadian Marketing Association
Company Info
In the News
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CMA resources outline responsible AI use
The Canadian Marketing Association (CMA) has rolled out a set of resources to assist marketers as they integrate artificial intelligence ...
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CMA study: marketers report polarization is hurting workplaces
It also reported benefits of diversified leadership, while those efforts stagnated.
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CMA appoints Alan Depencier as new board chair
The organization also elected five new directors to its board.
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How to get ahead in marketing
The CMA expands its Chartered Marketer program to boost new grad and mid-career marketing professionals.
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CMA helps marketers understand misleading practices
The organization's new guide provides examples of deceptive marketing practices.
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In Brief: CMA appoints two new key executives
Also, The Mars Agency adds a managing director.
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FCB wins Best of the Best at CMA Awards
FCB led the pack with seven Gold award wins, while Rethink, Dentsu and Zulu Alpha Kilo also had strong showings.
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CMA is supporting Bill C-27, with amendments
The association urged the adoption of a proposed Consumer Privacy Protection Act with four targeted changes.
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Behind the CMA’s DEI discussion guide
The material includes thought-starters and steps on how marketers and agencies can assess their levels of diversification.
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Marketers believe ageism is tolerated in the workplace
The latest CMA DEI survey also finds that dissatisfaction with un-diversified leadership is growing.
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Shaping future marketing leaders
How the CMA's Chartered Marketer designation equips graduates to succeed in a fast-changing business environment.
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Rethink wins Best of the Best at CMA Awards
Meanwhile, Zulu Alpha Kilo won the prize for top cause work, while FCB and Intercept also made impressive showings.
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CMA names Alison Simpson new president, CEO
After a months long search, Simpson has been named to replace John Wiltshire, who retired in May.
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Diverse leaders are a bulwark against staff exodus
Despite helping prevent turnover, the latest from the CMA finds there hasn't been meaningful changes in senior diversity.
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CMA names Kerri Dawson new chair
The board's vice-chair and marketer at HSBC has signed on for a two-year term.
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CMA president and CEO John Wiltshire to retire
Chief diversity officer and chief of staff Sartaj Sarkaria will lead on an interim basis while an executive search is conducted.
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CMA develops diversity mentorship program for marketers
The organization put out a call for mentors to join the program, which is meant to elevate BIPOC and newcomer communities.
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CMA, GDMA release new global privacy principles
The framework comes after Canada's privacy commissioner expressed concern about whether new regulations were strong enough.
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Agencies took ‘informal’ approach to hiring gaps
As agencies chart their recovery, a survey from the CMA and strategy provides a snapshot of work life pre-pandemic.
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How the industry is helping people handle COVID-19
From providing levity to mobilizing donations, how some agencies and marketers have been giving back to their communities.
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Is marketing in trouble?
John Wiltshire, president and CEO of the CMA, explains how to ensure your work remains valuable for your company.
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CMA releases new principles for RFPs
An update to its Code of Conduct also comes with the development of a toolkit to help clients navigate the search process.
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How the CMA and RBC plan to tackle talent challenges
The association has partnered with the bank to launch a program geared at connecting employers and recent marketing graduates.
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CMA to help raise awareness of NABS programs
The partnership will see the association offer a spot in its chartered marketer program to someone identified by NABS.
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Marketers must keep up with the growth of martech
CMA president and CEO John Wiltshire on why even seasoned pros could fall behind if they don't adapt with new skills.
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How much do digital marketers rely on agencies?
Annual CMA research explores the reasons many marketers were keen to outsource resources in 2018.
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Up to the Minute: Cundari named chair of CMA
Plus, Weber Shandwick makes ten hires and the EU's General Data Protection Regulation comes into effect.
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Check it Out: Marketing’s ‘Epic Wins and Epic Fails’
The CMA's Brand Strategy Council has released new episodes in a series exploring the successes and failures in marketing.
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CMA to work with Ayima on digital properties
The digital agency will help the marketing association improve its online presence and SEO.
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AR’s role in the marketing mix may grow: report
Canadian marketers are cautiously optimistic about augmented reality, but see fewer opportunities for wearables.
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Up to the Minute: CMA names a new president
Plus, the ICA gets a new look, Birks signs on a new agency and more news you may have missed.
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Cossette is the best at CMA Awards
The shop took top honours, while Leo Burnett's Judy John became the first agency exec to win Marketer of the Year.
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Up to the Minute: Fuse makes senior promotions
Plus: A new win for Red Lion, the CMA's new board chair and more news you may have missed.
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Up to the Minute: ICA’s Gillian Graham resigns
Plus: Mark's gets a new agency, the CRTC talks anti-spam and more news you may have missed.
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Up to the Minute: The new CMA board
Plus: Rooftop's rebrand, Osheaga gets a digital agency and more news you might have missed this week.
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Doug Brooks named new CMA president
The former Coca-Cola marketer takes on the role as John Gustavson retires.
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The Super Bowl Ad Challenge kicks off
The CMA and CTV are rallying the industry to make big-game ads as good as, or better than, the U.S. Are you up to the challenge?
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CMA and CTV launch Super Bowl ad challenge
Want a chance to air a free ad during the big game? This new contest is calling for hype-worthy spots.
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Mars Canada and Proximity win big at CMAs
A total of 25 Golds were handed out at this year's event, with DDB and Leo Burnett also among the top winners.
