Harley-Davidson
Company Info
The Work
Harley-Davidson embraces diversity
In the News
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The first rule of DEI: Don’t talk about DEI
This article was previously featured in the Winter 2025 issue of Strategy Magazine under the title, The first rule of ...
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Pressing play on content
Editor Jennifer Horn on why content remains king for marketers.
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AToMiC 2019: The brand (content) bandwagon
Check out award-winning work from Lg2, Cossette, Rethink, DDB, Initiative, Zulu Alpha Kilo and Bensimon Byrne / Narrative / OneMethod
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Out-of-the-box targeting tactics
How a diverse doc and tracking pollen levels helped these brands reach the right crowd, in the right place, at the right time.
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Riding the branded content wave
Handwritten notes, documentary series and old timey jingles give brands new ways to embrace storytelling.
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Harley-Davidson issues a connected challenge
The brand uses mobile, beacon and GPS tech in a contest that aims to get riders on the road and engaged with their community.
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AToMiC 2017: High and low experiences
From green lawns to frozen rooftops, these brands pulled off winning stunts.
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The Contenders: Designs for success
Our look at this year's award show hopefuls examines the design-focused work that will turn judges' heads.
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Harley-Davidson picks new Canadian leadership
Ignacio Isusi will lead the motorcycle brand's local operations as managing director, while Jay Owen takes over as marketing director.
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Easy rider
Harley-Davidson hearkens back to the '60s-era "cafe-racing" with the launch of a downtown Toronto coffee shop.
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Shopper Innovation Awards: Harley-Davidson floats a showroom
The motorcycle brand tapped into an opportunity to get its demo together in one place, and displayed bikes on a barge to get their attention.
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Shopper Innovation Awards contenders revealed
Check out who made the shortlist for the year's most innovative shopper marketing and retail campaigns.
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Celebrity CD wish list
From Carly Rae and Telus to Ryan Gosling and Guinness, we dream up some potential celeb-brand pairings.
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BIMM opens the door to retail
The agency, which specializes in CRM and direct marketing, has launched a new division to help provide retail solutions for clients.
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Harley-Davidson revs up its Quebec campaign
The "Parfaitement Trop" campaign uses TV and digital spots to reposition the brand to a younger male audience.
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Finding a little Harley-Davidson in everyone
The motorcycle brand has come out with Ontario-specific TV spots to change consumer perceptions of the brand.
