Jackman Reinvents
Company Info
Award-Winning Talent 2025
The Work
Staples takes a retro approach to its back to school ads, with prices to match
Staples gets an early start on back-to-school
Staples satisfies consumer curiosity about its transformation
St. Michael’s hospital explores the link between poverty and health
In the News
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People Moves: Encore promotes new senior director of event experience
Plus, Pigeon, Riddoch, Salt XC and Jackman moves.
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Industry Moves: Saputo to transition to new CEO this summer
Plus, personnel moves at Anomaly and Jackman.
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Flow overhauls its packaging and leans into minerals
With help from Jackman, the water brand is going more premium.
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What is Gen Z’s fascination with the ’90s?
Some brands are tapping into consumers' yearning for the past with retro repeats in their marketing.
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Why haven’t Canadian brands pulled back on the Olympics?
As sponsors distance themselves from the Games in Japan, local advertisers have kept the focus on cheering on the athletes themselves.
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What are the new consumer segments?
Jackman Reinvents breaks down changing attitudes that are now driving consumers (and how to reach them).
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Jackman Reinvents names six new VPs
New VP of strategy activation Brett Donald is among several hires and promotions within the agency's leadership team.
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Jackman Reinvents named AOR for Staples Canada
The agency expands its mandate to include a new brand platform as the retailer continues on its transformation.
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Jackman announces a string of promotions
Two new SVPs are among the senior-level changes following a period of growth.
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Welcome to the wild world of weed
How brands in a new billion dollar industry are navigating regulations and social perceptions as they prepare for liftoff.
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Hiku partners with Jackman on retail strategy
The consultancy will help form the customer experience in cannabis dispensaries run by Tokyo Smoke's parent company.
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Michael Kasprow joins Jackman Reinvents
The former BBDO Toronto CD wants to swim further upstream with clients.
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The future of shopping: Striving for personalization
In part four of our series, we delve into how brick-and-mortar is taking on online shopping.
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Inside Flow’s new pack design
The water brand has evolved its look to resonate with its health-focused target.
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Flow Water makes an in-store play
The brand continues its partnership with the Jays' Josh Donaldson, adding a contest layer to its campaign.
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Three lessons on retail innovation
Post STORE 2016, Jackman Reinvents' Mike Magnacca looks at how the mindset on digital is shifting.
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Caplansky’s fast-casual evolution
The traditional Jewish deli is expanding with a new store concept.
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Lessons from the ‘Supermarket of the Future’
Jackman Reinvents' Ardie Wen on how brands and retailers need to think about tech's role in the store environment.
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Israel Diaz joins Jackman Reinvents
The former Y&R CCO takes the chief creative and design officer role following the departure of Brett Channer.
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Canadian Tire navigates a reinvention
The team at Jackman Reinvents takes a deep dive into the strategy behind the retailer's new Edmonton showcase store.
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Seven lessons from SXSW
The Jackman Reinvents team breaks down the key takeaways from this year's fest.
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Up to the minute: New VPs everywhere
New leadership at FCB, Hill + Knowlton, Jackman, Human Equation and Groupe V, plus other stories you might have missed.
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How to keep up in the age of speed
Jackman Reinvents' David Moore on how brand and business strategies must be unified.
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Jackman Reinvents expands creative team
Rich Cooper joins the Toronto shop as its CD, among 10 other hires brought in as a result of U.S. growth.
