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What Canadian brands have planned for Super Bowl LV
How Kraft is handling being a challenger
Kraft Peanut Butter brings smooth and crunchy together in a single jar
Kraft Heinz is looking for the next Philly angel
In the News
Creative Report Card 2021: The Rethink machine
A fine-tuned creative process helped the agency crack the "acts, not ads" code.
Salt XC is expanding into the U.S.
The experiential commerce shop is emerging from under the radar, taking its holistic model and early client success to Chicago.
Kraft Heinz touts its new operating model’s focus on growth
Set to be fully deployed this year, the company says being able to pursue the best growth opportunities is already beginning a "turnaround" in Canada.
Loop launches in Canada
Kraft Heinz is among the CPGs testing what consumers want from the sustainable DTC platform, which is eyeing in-store deployments for its next phase.
Ghost concepts suddenly appear
Businesses from Mad Radish to Kraft Heinz to Whole Foods are using customer-free spaces to support online delivery.
Zulu, Rethink the big winners at the 2020 CMA Awards
Zulu won Best of the Best for Subaru's "Greatest Outback of All Time," while Rethink tallied up the most Gold wins.
Diana Frost named chief growth officer at Kraft Heinz
From the C-Suite newsletter: The former Mars Wrigley exec joins as the CPG begins a transformation plan to reorganize its portfolio.
Getting back to spending becomes more complicated
Why a new marketing reality means convincing more people that spending your way out of a downturn is the best call.
Are CMOs a dying breed?
From the C-Suite newsletter: CMOs face greater instability because, for better or worse, their roles offer more strategic flexibility to their organizations.
How brand investment plans will resonate beyond the pandemic
Some CPG companies are continuing to boost investment, while others have scaled back to cut costs. Which approach will win consumers in the long term?
How brand partnerships are moving the needle for Food Banks Canada
The charity is now working with 130 to 140 brands, 90% of which signed on in the last seven weeks.
Kraft Heinz to cut agency relationships, increase marketing spend
The CPG plans to boost flagship, high-performing brands in 2020.
Parmalat to acquire Kraft Heinz cheese brands
The deal, expected to close next year, includes the sale of Cracker Barrel, P'tit Quebec and Amooza.
Kraft Peanut Butter sticks with connectivity
A new campaign uses techy teddy bears to bridge "emotional distance" between loved ones.
Kraft Heinz’s retail plans and priorities
The company's new VP of retail sales Peter Hall wants more "consumer-led innovation, not just brand extensions."