Kraft Heinz
Company Info
Brands
Ranking 2025
2024 Rank
#1Address:
95 Moatfield Dr
North York, ON, M3B 3L6
Phone: (416) 441-5000
Agency Partners 2025
The Work
Kraft Heinz’s ‘Made With’ platform brings brand closer to home
Classico aims to stand out in a sea of saucy sameness
KD aims to be part of customers’ daily life with new LTO
Cannes Lions 2024: It had to be a Grand Prix
In the News
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Cannes Lions 2025: More Lions go to Rethink and Weber Shandwick
Strategy is on the ground in Cannes, bringing you the latest news, wins and conference highlights all week long. Catch ...
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Cannes Lions 2025: Rethink, Gut, FCB and Klick earn Lions in Entertainment and Film Craft
Strategy is on the ground in Cannes, bringing you the latest news, wins and conference highlights all week long. Catch ...
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Strategy launches the 2025 Creative Report Card
The 2025 Creative Report Card has officially landed. As we have done since 1989, the strategy team poured through thousands of ...
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C-Suite Moves: Kraft Heinz names North America CMO
Plus, Alfredo Tan takes on new role with Canada Goose.
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Agency Moves: New duo takes over to helm Bob
Plus, Talk Shop names partner.
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People Moves: Kraft Heinz promotes VP, marketing and strategy for Canada
Also, Cossette and NFB announce promotions.
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Kraft Heinz expands Canadian footprint with Pure J.L. lineup
The new product line launched exclusively, north of the border.
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Rethink named Independent Agency of the Year at One Show
The agency also won a Penta Pencil for its ongoing work with Kraft Heinz.
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Mastering the dance between human ingenuity and tech evolution
How some of this year's top advertising professionals are supercharging their creative process.
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Strategy releases the 2024 Creative Report Card
In case you missed it, see how the country's top agencies, brands, creatives and strategists ranked this year.
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Brands to watch: Porta, Birch Bark, Sobrii and Ciele
Strategy reveals its top picks of up-and-coming brands in Canada.
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Salt XC wins new Toyota work, expands Kraft Heinz remit
The agency has also made a number of key hires intended to support the new business.
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2023 Creative Report Card: Building better brands
Brand leaders from Kraft Heinz, IKEA and Pfaff-Harley Davidson explain the business impact winning marketing has.
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2022 Agency of the Year Gold: Rethink – One Agency. So Many Awards
The agency also won Design Gold, PR Silver and Digital Bronze.
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Heinz Ketchup bottles made of paper, not plastic
Plus, Canada Goose puts its recycling efforts on display, and IGA starts dishing out stainless steel take-out containers.
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Why Kraft Heinz made Diana Frost its head disruptor
The new CMO shares how the company is "breaking plates" and no longer looking for perfection.
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Kraft Heinz is thinking like a venture capitalist and behaving like a startup
Who needs an innovation team when you have an entire company dedicated to coming up with new product ideas?
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Collabs and creative pairings open up new doors
Retail experts weigh in on how CPG brands are expanding consumption horizons by showing off the versatility of their products.
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CPG brands on hiring and promotion spree
Maple Leaf Foods, Kraft Heinz and ConAgra up their leadership ranks with new presidents, strategy and marketing officers.
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Kraft Heinz to combine Canadian and U.S. regions
Details about how the marketing function will be impacted will be revealed in the new year.
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After a positive pilot, Kraft Heinz fires up The Kitchen
The in-house social team is growing from five to 24 employees, including a new managing director and ECD.
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Brian Neumann joins Yerbae Sparkling Water as CMO
From the C-Suite newsletter: The former Kraft Heinz marketer will build the U.S. beverage brand using tactics like "acts, not ads."
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The 2022 AToMiC Awards co-chairs announced
Nina Patel and Ian MacKenzie will lead jury deliberation for next year's awards, which has now opened for entries.
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What Kraft Heinz and Subway are doing right with their Food Banks partnerships
The companies offer important lessons to other brands that are struggling to connect their support to other brand initiatives.
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Kraft Heinz revives What’s Cooking as a digital platform for chefs
The recipe hub is now an unbranded service for cooks to grow their audience, continuing Kraft's data-driven transformation.
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Creative Report Card 2021: The Rethink machine
A fine-tuned creative process helped the agency crack the "acts, not ads" code.
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Salt XC is expanding into the U.S.
The experiential commerce shop is emerging from under the radar, taking its holistic model and early client success to Chicago.
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Kraft Heinz touts its new operating model’s focus on growth
Set to be fully deployed this year, the company says being able to pursue the best growth opportunities is already beginning a "turnaround" in Canada.
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Loop launches in Canada
Kraft Heinz is among the CPGs testing what consumers want from the sustainable DTC platform, which is eyeing in-store deployments for its next phase.
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Ghost concepts suddenly appear
Businesses from Mad Radish to Kraft Heinz to Whole Foods are using customer-free spaces to support online delivery.
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Zulu, Rethink the big winners at the 2020 CMA Awards
Zulu won Best of the Best for Subaru's "Greatest Outback of All Time," while Rethink tallied up the most Gold wins.
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Diana Frost named chief growth officer at Kraft Heinz
From the C-Suite newsletter: The former Mars Wrigley exec joins as the CPG begins a transformation plan to reorganize its portfolio.
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Getting back to spending becomes more complicated
Why a new marketing reality means convincing more people that spending your way out of a downturn is the best call.
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Are CMOs a dying breed?
From the C-Suite newsletter: CMOs face greater instability because, for better or worse, their roles offer more strategic flexibility to their organizations.
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How brand investment plans will resonate beyond the pandemic
Some CPG companies are continuing to boost investment, while others have scaled back to cut costs. Which approach will win consumers in the long term?
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How brand partnerships are moving the needle for Food Banks Canada
The charity is now working with 130 to 140 brands, 90% of which signed on in the last seven weeks.
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Kraft Heinz to cut agency relationships, increase marketing spend
The CPG plans to boost flagship, high-performing brands in 2020.
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Parmalat to acquire Kraft Heinz cheese brands
The deal, expected to close next year, includes the sale of Cracker Barrel, P'tit Quebec and Amooza.
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Kraft Peanut Butter sticks with connectivity
A new campaign uses techy teddy bears to bridge "emotional distance" between loved ones.
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Kraft Heinz’s retail plans and priorities
The company's new VP of retail sales Peter Hall wants more "consumer-led innovation, not just brand extensions."
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What’s going on at Kraft Heinz?
Brian Kerr talks post-merger culture, rocking foundations and betting on product innovation.
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Insights For The Week: Taking the radler mainstream
A perfect beer for brunch and other insights marketers can use.
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Creating killer branded content: Five lessons from BCON Expo 2016
From working with influencers to taking cues from TV pilots, here are some key takeaways from yesterday's conference.
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Up to the Minute: Meet the new Kraft Heinz president
Plus: New digs for John St., big wins for Giants & Gentlemen and more news you might have missed.
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Tony Matta to lead Kraft-Heinz marketing
The Kraft Canada CMO will reportedly take the marcom reins here.
