Jeromy Lloyd

Contact Jeromy by sending an email to jlloyd@brunico.com

Articles by Jeromy Lloyd
Lionel-Wong

Tite Group names a new CD

With eyes on content-fueled growth, the agency brings Lionel Wong aboard.

Molson Coors Canada Vice President of Marketing David Bigioni.

David Bigioni joins marijuana company Canopy Growth

The former MolsonCoors VP on how to build a not-yet-legal brand.

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Aimia names Maggie Fox its new CMO

The company fills John Boynton’s position as Aeroplan readies for Air Canada’s departure.

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VR eye tracking a growing market testing tool

Cost and speed drive retail researchers to embrace a new technology combo.

Aldo

Aldo Group expands with U.S. Camuto acquisition

The Montreal-based company adds to its footwear and accessories business.

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Stella Artois thinks inside the box with Chef’s Plate

The meal kit delivery company looks to appeal to summer hosts with a new brand partnership.

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Fast Facts: The slow road to digital transformation

Smart Insights polls marketers on transformation, the martech stack and testing for investment.

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The mission for Chef’s Plate’s next marketing VP

With competition in meal kit delivery ramping up, a successful Canadian player goes looking for its next brand steward.

Teavana

Starbucks to shutter Teavana stores

After five years of struggle, the mall retail chain is cut loose from the coffee company.

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Coalition loyalty programs are surging in Canada

Multi-brand programs are seeing tremendous growth, but consumers are getting confused.

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Consumers show the preferred path for brand contact

CMO Council reports shoppers don’t necessarily need brands to be “everywhere.”

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Sustainability is about specifics for Kruger

Steven Sage says being vague helps no one, even when you fall short on meeting your goals.

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Fast Facts: Shiny happy marketers

Marketers and creative professionals are more satisfied with their jobs than those in other corporate roles.

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Piller’s picks Jack Russell Agency

The Toronto agency gets the nod to help Piller’s keep pace with grocery trends as its first AOR.

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Mucho Burrito freshens up its marketing

A shift to moms and families begets a new campaign from Giants & Gentlemen.