Jeromy Lloyd

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Articles by Jeromy Lloyd

Tokyo Smoke’s direct approach to uncertain regulation

As one of many brands looking to play in the legal cannabis market, the retailer keeps consumers engaged one-to-one.

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CSR offers more risk than reward for CEOs: study

An academic analysis shows social responsibility investment tilts the scales on CEO termination.


Nestle is looking to get louder

The ‘historically quiet’ company found unlooked-for affection in Canada, which it intends to leverage.


Fast Facts: The disconnect between C-suite and IT

A global CIO study suggests a gap between the C-suite’s expectations and IT’s ability to deliver.


Second Cup wants coffee craftsmanship to be experienced

The Canadian cafe chain spent months improving its coffee, but don’t expect much advertising to tell you that.


Tech In Action: From virtual to real glasses

A simple AR tool for an eyewear retailer helps find fashion-forward frames faster.


Anne-Marie LaBerge’s quest for a more human brand

BRP’s search for more unified branding looks to better connect with its fans and find new business opportunities.


Are marketers ignoring the aftermarket?

Marketers see value in tending the after-purchase experience but don’t have the authority to do so.


Gender and racial diversity in C-suites remains elusive

A new survey of more than 200 businesses finds women still face an uphill battle to reach senior-most roles.


BMO Financial names new chief digital officer

Brett Pitts, previously stateside at Wells Fargo, joins the bank to help it develop digital experiences.


BMO shifts focus to female entrepreneurs

An all-female agency team at FCB puts the bank’s Celebrating Women program in the spotlight.


Deloitte’s five habits of highly successful CEOs

Twenty-four executives from overperforming global brands weigh in on the traits that keep them future-proof.


Some advice for Lyft: focus on your drivers

As the ride sharing service readies its Toronto debut, Hailo’s former president says brand ambassadors will be key.


Will CX trump marketing in 2018?

Frank predictions from global consultancy Forrester suggest big changes for brand leaders.


Canadian execs form new gender equality alliance

Seven organizations team up to help corporations support and promote female leaders.