Jeromy Lloyd

Contact Jeromy by sending an email to jlloyd@brunico.com

Articles by Jeromy Lloyd
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BonLooks stays focused on the gap

How an eyewear design and retail upstart is building its brand in an industry of global goliaths.

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The Quickfire: Under Armour’s Courtney Carlson

For its first time as an Olympic sponsor, the brand is showcasing new products for consumers and athletes.

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Jean Richer joins Up Cannabis

The former Acosta exec takes on a business strategy role as more marketing talent flows into the marijuana market.

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Canada’s board rooms remain mostly male: survey

Women make up just over 22% of positions, virtually the same number as last year.

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Marketing C-Suite’s most-read stories of 2017

The stories that caught readers’ attention and the senior-level appointments that made waves.

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Audi Canada announces a new president

Giorgio Delucchi takes over as the luxury auto brand continues to increase sales and share in Canada.

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Kevin O’Brien to lead Weight Watchers

The former Aimia exec tackles the company’s ongoing digital transformation as its new president and general manager.

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Tech in Action: Shanghai’s AR-filled Starbucks

The giant new retail location lets visitors see inside the roastery’s operations and order from anywhere.

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Fast Facts: Data woes slow marketing’s 1-to-1 shift

A new study shows Canadian marketers are moving to personalized communications, but data still proves overwhelming.

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Saje extends community focus to social video

Company co-founder Kate Ross LeBlanc explains how building community can build business.

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Tokyo Smoke’s direct approach to uncertain regulation

As one of many brands looking to play in the legal cannabis market, the retailer keeps consumers engaged one-to-one.

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CSR offers more risk than reward for CEOs: study

An academic analysis shows social responsibility investment tilts the scales on CEO termination.

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Nestle is looking to get louder

The ‘historically quiet’ company found unlooked-for affection in Canada, which it intends to leverage.

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Fast Facts: The disconnect between C-suite and IT

A global CIO study suggests a gap between the C-suite’s expectations and IT’s ability to deliver.

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Second Cup wants coffee craftsmanship to be experienced

The Canadian cafe chain spent months improving its coffee, but don’t expect much advertising to tell you that.