Megan Haynes
Febreze explores new distribution channels with car freshener
Shopper MarketingThe recently launched P&G line extension fills a void in the in-car market and adds new channel and aisle territory to the ever-expanding franchise.
Second Cup and Tassimo partner
Shopper MarketingThe cafe chain extends brand reach while Kraft expands its product offering.
Walmart partners with AskingCanadians for market research
Shopper MarketingThe superstore chain is expanding on research efforts from the US, inviting Canadian consumers to take part in online panels.
Stops, starts and changes
Shopper MarketingJoe Fresh launches a men’s couture-inspired line, Quebec gets racy with a soon-to-open Victoria’s Secret, while Sears introduces a customer service pledge.
Match acquires Action Marketing Group
Industry Moves / Shopper MarketingThe pairing between the Canadian and US agencies will create a North American group with a focus on experiential shopper marketing.
Leo Burnett continues winning streak
AwardsThe Toronto shop won three Bronze awards at last night’s Art Director’s Club show.
Extreme Group wins Nova Scotia Tourism account
Industry Moves / NewsThe win comes amid changes to the government-run body.
One Show announces design winners
AwardsCanadian agencies Leo Burnett, Bleublancrouge, Paprika and Rethink nabbed hardware last night.
Clio winners announced
AwardsBBDO, Cundari, Lowe Roche and Taxi win Gold at the international award show.
Canada wins at OBIE Awards
AwardsLeo Burnett, Zulu Alpha Kilo and Agency 59, took home hardware from the OOH advertising award show.
