Megan Haynes

Contact Megan by sending an email to mhaynes@brunico.com

Articles by Megan Haynes
626383344.00_00_32_01.Still017

When social content does the heavy lifting

Here’s how three brands are laddering up their branded content to make sure it links back to business results.

A Balloon for Ben - ScreenShot - 72 dpi _3

Inside agencies’ best laid plans

An influx of strategists join creative agency c-suites as shops invest in data-led insights and planning with strategic purpose.

andreacropped2

Marketers of the Year: Andrea Graham’s goof-proof strategy

How the exec moved Leon’s from silly ads to family-friendly creative, appealing to a younger home-buying demo.

Moya Brown_Campbells1 small

Marketers of the Year: Bringing soup strategy to a boil

Moya Brown is helping Campbell’s fight for share by unifying the company’s departments and brands.

MediaProfileGroupShot

PRAOY Gold: Media Profile puts storytelling at the heart of PR

The agency beefed up its in-house content creation to reach the top of the PR podium.

LeoPhoto

AOY Silver: Leo Burnett plays the numbers game

Building out its analytics department has become a linchpin in the agency’s future-proofing strategy.

IKEA_PopUp_160511_0029_HiRes

Ikea is Swedish for…

As the retailer celebrates 40 years in Canada, we walk through the brand’s colourful evolution and look at what made it twinkle.

Screen Shot 2016-08-17 at 9.56.29 AM

New Balance vs. the gym

The brand’s new campaign introduces a global tagline to Canada and makes fitness centres an antagonist.

Screen Shot 2016-08-17 at 9.13.04 AM

SPC turns to Facebook Live for back-to-school push

The discount card is tapping into the real-time relevance of the social platform, asking members to complete challenges for prizes.

Screen Shot 2016-08-16 at 10.10.14 AM

Ryerson’s MBA rebrands

The university program has a new name, in addition to a fresh and unified brand identity.

DavidsTeaStoreImage

Catherine Laporte joins DavidsTea

The former Aldo marketer will lead the brand’s promo efforts as it continues to tap into the $1.5 billion-a-year industry.

shutterstock_297842189

Cynicism runs rampant among consumers

Canadians feel like the system is working against them. And brands, you’re part of the system.

SmartiesCat

Nestle looks outside the nest

The world’s largest food company turns 150, with a plan for more innovation and a corporate image boost.

Vitaminwater pushes in-store sampling for new flavour

The Coca-Cola brand is bringing a message of artistic inclusivity to stores along the Pride parade route, while doubling down on sampling efforts.

deloitte-digital

Deloitte launches digital agency

The new Montreal-based shop will be headed by Matyas Gabor, and will work with clients to identify unmet marketing service needs.