Megan Haynes

Contact Megan by sending an email to mhaynes@brunico.com

Articles by Megan Haynes
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AOY Silver and Design AOY Bronze: John St. bundles up

Facing an industry in flux, the agency refocused its attention on its approach to working with clients.

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Long live the (digital) beauty regime

Building a DTC strategy goes beyond e-commerce. And few know how to build better one-to-one relationships than beauty brands.

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PR AOY Bronze: Edelman digs its heels into paid media

The PR shop has shifted to become a full-service communications marketing firm.

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Enter the Parka Wars

Here’s how three Canadian companies are targeting tribes to build global brand cred.

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Branding Agropur

As the dairy co-op celebrates 80 years, it’s focusing on marketing to drive its expanding portfolio.

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The diversity dilemma in the #MeToo era

Seven leaders from across the marketing industry discuss the importance of fostering an inclusive organization.

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Mazda, well-crafted

The automaker is taking a page out of craft beer’s book as it celebrates 50 years of fun-fast cars and energetic marketing.

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Weekend Reading: What it takes to brand an agency

How to create a branding strategy that goes beyond talent strength and focuses on what your shop stands for.

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2018 MOY: Marie-Claudel Lalonde’s winning odds

The Loto-Quebec marketer’s bet on entertainment-based millennial marketing is paying out in spades.

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It came from Canada: Part 3

How Budweiser and Canadian Down Syndrome Society found universal insights in homegrown campaigns.

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It came from Canada: Part 2

Huggies and HP made a splash on the awards circuit, now learn how (and why) their work is being shipped to new markets.

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It came from Canada: Part 1

Work from this country has been crossing borders. How brands from Boost to Huggies are embracing this mobility.

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Design AOY Silver: Social by design

Rethink is using a social-first strategy to ensure effective designs hit social media channels.

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PRAOY Bronze: Citizen Relations plots its future path

The agency is releasing two measurement tools, while also focusing on diversification and globalization.

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2017 Brands of the Year: Rethink rejigs the non-profit model

Up next: continental expansion and tween outreach.