Women

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Rethinking tea and sympathy

Why Rethink Breast Cancer has turned to a new product line to educate Canadians and help provide more useful gifts.

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Check it out: Plan Canada rallies support

The org’s new Because I am a Girl campaign aims to show how a little support from the sidelines can go a long way.

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U by Kotex takes on ‘that time of the month’

The brand challenges common jokes and statements about how women supposedly act on their periods.

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We have an estrogen imbalance

Karen Howe on the ad industry’s troubled situation with women – but also what’s being done right.

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CIBC Run for the Cure makes a change

The annual event refreshes its approach, putting the spotlight on what personal participation really means.

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The future is female, and other lessons

FCB/Six’s Krystle Mullin, fresh from Cannes’ See It Be It program, on tackling the ad world’s gender imbalance.

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The 3% Conference comes north

The event, focused on gender equality in the ad world, is coming to Toronto in August.

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‘#LikeAGirl’ keeps on playing

Always’ newest spot pushes girls to stay in the game.

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Mirum launches new Adidas project

The digital shop has picked up the assignment to create a U.S. program aimed at female runners.

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Taking adulting seriously

How digital brands are connecting with millennials by taking the fear out of growing up.

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Wonderbra woos the young

The heritage brand aims for a more fun and youthful voice with a new campaign.

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Beware household gender conventions

Harbinger reports on how marketers must adapt to changing roles within the home.

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Are Mad Men mad at women?

Sex can sell, but does it have to? Industry folk from agency and client-side talk sexism in ads.

Mothers

Mum’s the word

From ordinary moments to mom caves, check out how three brands are celebrating household matriarchs ahead of their big day.

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Barbie gives girls their dream jobs

The toy’s “You Can Be Anything” platform comes to Canada to show girls they can be whatever they want when they grow up.