Women

Interval

The story behind ‘the one that got away’

Interval House challenges perceptions and centres on the emotional barriers to leaving an abusive relationship.

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Activia starts the year ‘in sync’

The Danone brand simplifies its in-store messaging and builds on its holistic well-being approach.

Quaker

Quaker shows the rest of the picture

A new social campaign sheds light on what’s missing from those “perfect” Facebook photos.

Girl

Canadian Women’s Foundation flips the script

The organization lets girls choose the message of its #GirlPowered campaign.

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Is your brand gender neutral enough?

A new report provides insights on parents’ desire to raise their kids without adhering to stereotypes.

MC

Marie Callender’s challenges guilt

The frozen meal brand targets time-strapped moms with its first made-for-Canada campaign.

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Rethinking tea and sympathy

Why Rethink Breast Cancer has turned to a new product line to educate Canadians and help provide more useful gifts.

Girl

Check it out: Plan Canada rallies support

The org’s new Because I am a Girl campaign aims to show how a little support from the sidelines can go a long way.

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U by Kotex takes on ‘that time of the month’

The brand challenges common jokes and statements about how women supposedly act on their periods.

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We have an estrogen imbalance

Karen Howe on the ad industry’s troubled situation with women – but also what’s being done right.

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CIBC Run for the Cure makes a change

The annual event refreshes its approach, putting the spotlight on what personal participation really means.

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The future is female, and other lessons

FCB/Six’s Krystle Mullin, fresh from Cannes’ See It Be It program, on tackling the ad world’s gender imbalance.

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The 3% Conference comes north

The event, focused on gender equality in the ad world, is coming to Toronto in August.

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‘#LikeAGirl’ keeps on playing

Always’ newest spot pushes girls to stay in the game.

Morgan

Mirum launches new Adidas project

The digital shop has picked up the assignment to create a U.S. program aimed at female runners.