Articles Tagged ‘unilever’

dove

Dove’s tough choices

The brand’s marketing manager on the insights behind its latest campaign, which confronts women about their self-esteem.

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Brands bet big on the Raptors

MasterCard, Unilever and Sport Chek are tapping into pre-playoff hype for their activations.

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Unilever’s aging hair play

The company deepens its commitment to the category across two mainstream brands, after success with its more premium line.

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Bob finds its new CD

Former Tank CD Stephane Jean will lead creative at the agency, bringing a mix of design and digital expertise.

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Weekend reading: How to train your marketers

Are we on the verge of a talent crisis? CPG marketing experts weigh in on the state of training.

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Canada takes eight spots on Warc 100 list

The Ontario government’s “Quit the Denial” campaign was among the Canadian creative to stand out for its effectiveness.

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CASSIES Gold: Hellmann’s stays real

The Unilever brand shed its “junk-in-a-jar” perception with a focus on simple ingredients and real food.

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Young Lions award added to Lions Health

UNICEF and Unilever have partnered with the festival on a new award that will see young advertisers tackle child health issues.

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What builds trust: report

Which CPG tops BrandSpark’s annual trust survey with nearly four times as many brands on the list as its nearest competitor?

axe

Weekend reading: Axe bromances the older gent

How Unilever ditched the bikini babes, toned down the scent and matured its messaging to reach a demo that’s growing up.

fresh solutions in store

Save-On-Foods rolls out solutions centres

A new multi-brand program hones in on specific occasions, in a bid to woo consumers with its simplicity.

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A peek inside Nexxus’ salon strategy

The Unilever brand is building itself a home and bringing its roots to the fore to tap into the demand for super-premium hair care.

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Public brings in a new CCO

Former Publicis and FCB CD Pat Pirisi joins the company to focus on delivering messages for a good cause.

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Throwback Thursday: strategy in 2007

For our 25th anniversary, we’re travelling through time. In ’07 catvertising popped up and Canada won big in Cannes.

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Athlete of the year: P.K. Subban’s winning plays

Sit tight, our Brands of the Year will soon be revealed! In the meantime, check out these other buzz-worthy contenders.