Interac turns spending habits into songs
Interac makes secure spending more aspirational
Interac finds meaning in taking control of your money
Interac swaps holiday gifts for the ‘stuff’ that matters
In the News
‘Feel good’ spending is on the rise
An experiment conducted by Interac shows Canadians are opening up to non-essential purchases and the lift in mood they cause.
Why Interac is planning for the marketing impacts of COVID-19
Even the payment brand finds itself among those reexamining current advertising efforts and making plans for an uncertain future.
Creative Report Card 2020: Indies rise to the top
How independent agencies have tapped into their values and capabilities to thrive in today's business climate.
2019 Strategy Awards: What’s old is new again
Brands build on long-running platforms by adding a twist, plus tips on how to win with niche audiences.
Many Canadians value data security more than money
A survey shows protecting personal data and identity are enough of a concern to make them wary of convenient digital tools.
How Interac drew in Collision attendees
The payment company created a space to attract the startup community so they could learn more about its tech offering.
Interac tunes into audio content
How the debit-payment brand used podcasting to map the shift into B2B marketing.
Interac launches new innovation lab
Located in Kitchener's Communitech, the space will help the company explore new possibilities in payment and fintech.
Samsung Pay opens to Scotiabank, ATB customers
The mobile wallet now supports Interac, letting an expanded user base load debit cards into the app.
Shopper Innovation Awards: Two brands are better than one
Partnerships for Expedia, Coke and Interac helped the brands reach their targets.
CASSIES Silver: Interac stays in the black
The campaign by Zulu Alpha Kilo is recognized for its sustained success.
CASSIES Bronze: Interac’s debt-free January
Zulu Alpha Kilo's campaign cut through the Christmas cheer by presenting a less joyous January.
Strategy Awards 2016 shortlists: Part Six
We're rolling out all the contenders leading up tonight's gala. Today, we feature the final Challenger Strategy category.
Zulu Alpha Kilo wins a big title
The shop beat out U.S. competitors at Ad Age's Small Agency of the Year awards show last night.
CASSIES Silver: Interac gets in the black
The payment system played off consumers' anxieties over debt to achieve growth in transactions.