Articles Tagged ‘CASSIES 2017’
What it takes to win at the CASSIES
Judges tell us what made the Gold winners stand out from the pack, plus a photo gallery from this year’s gala.
CRC 2017: Lg2 likes to see the whole picture
This year’s #3 agency found success building its design business into full branding efforts.
Ogilvy and Huggies take CASSIES Grand Prix
BBDO topped the first Effectiveness Index, while Leo Burnett is the top agency over the last three years.
CASSIES Grand Prix: Proving the power of hugs
The diaper brand capitalized on its name to become the champion hugger.
CASSIES Bronze: Koodo makes a positive case
Camp Jefferson and the wireless brand pitched its customer service strength to win new converts.
CASSIES Gold: Nissan conquers all conditions
The car brand took on winter in a warm, folksy tone to sell its Rogue CUV.
CASSIES Silver: Interac stays in the black
The campaign by Zulu Alpha Kilo is recognized for its sustained success.
CASSIES Gold: Swapping gifts for Skittles
The confectionery brand inserted itself into the holiday season by finding an untapped angle in excessive gift giving.
CASSIES Gold: Love is in the Doritos chip bouquet
BBDO reimagined the classic Valentine’s Day gift to promote its limited-time ketchup flavour.
CASSIES Silver: Leon’s turns street furniture into discounts
Taxi’s coupon scheme placed the furniture retailer on the Quebec map.
CASSIES Bronze: Interac’s debt-free January
Zulu Alpha Kilo’s campaign cut through the Christmas cheer by presenting a less joyous January.
CASSIES Silver: Shock Top has no filter
Anomaly and Shock Top made the most of an orange slice with an attitude.
CASSIES Silver: Cineplex prioritizes pleasure
Zulu Alpha Kilo helped the entertainment brand build an emotional connection with audiences.
CASSIES Bronze: Milk West’s snackable content
DDB’s branded content reminded teens to drink their milk.
CASSIES Silver: McDonald’s stirs up a winning rivalry
Cossette and the QSR built a campaign around a special burger to test on Bruins fans.
