Bond Brand Loyalty
In the News
How attitudes changed over the course of a week
Bond Brand Loyalty tracked intent towards things like food delivery and brand preference as social distancing became the new normal.
Bond Brand Loyalty acquires rDialogue
The company's first in a series of planned acquisitions adds to its advisory expertise in the loyalty and customer experience space.
Bond Brand Loyalty hires new president
PwC's Brian McLean joins to support the loyalty and customer experience agency's plans for global expansion.
IKEA Canada constructs a brand for the future
As the popular retailer faces stiff competition, it's building new in-store and online experiences (no Allen key needed).
Experience using a loyalty program a bigger driver than rewards
The latest report from Bond Brand Loyalty shows what keeps members engaged.
Up to the Minute: LP/AD gets a new partner
Plus, Chimera becomes PR AOR for K-Swiss and Prospectus expands creative with Neptune Blue acquisition.
Focus is the future of loyalty
Consumers are increasingly drawn to programs built around an aligned brand and personalized experiences.
Cineplex rolls out Scene Gold paid loyalty tier
Currently available in Edmonton, the pilot is enticing its membership base with ways to earn faster points and get upgrades.
Mastermind Toys rolls out Perks for loyal shoppers
The toy store chain has unveiled its first-ever loyalty program with a focus on personalized perks.
Bond Brand Loyalty launches XO Lab in Toronto
The agency has hired Mike Gregoris to lead the new division focused on digital innovation and personalized experiences.
The new currencies of loyalty
A report by Bond Brand Loyalty highlights the benefits of engaging with customers through perks that fall outside of points.
Banking on enterprise loyalty
Bond Brand Loyalty's Sean Claessen on why marketers should step outside the norms of what programs traditionally offer.
Be active to promote use of your loyalty programs: study
Results from Bond Brand Loyalty's annual survey shows where marketers are leaving money on the table.
Bond Brand Loyalty hires new tech lead
Jason Chomik brings experience on well-known loyalty programs to help evolve the company's tech solutions.
Up to the Minute: Bond Brand Loyalty names new VP
Plus, MTY chooses ImageMotion, Holt partners with Chase Hospitality and more news you may have missed.