Cheerios switches out its O’s for hearts
Cheerios pivots its Olympic platform to ‘cheer’ on food bank workers
Cheerios launches 21-day cheer challenge
Cheerios builds a wall of cheer
In the News
General Mills cheers a little louder for Olympians
The company is boosting its "Cheer" Olympic platform with a new ad, bolder designs, promos and custom retailer programs.
Strategy Awards 2016 shortlists: Part Four
We're rolling out all the contenders leading up to the gala on Nov. 8. Today, we feature the Evolution Strategy category.
Cheerios go gluten-free
Following the move in the U.S., General Mills says cheerio to wheat, rye and barley in its whole oats supply for the market here.
Cannes Contenders 2016: Campaigns creating buzz
From bees to banking, check out some of the campaigns that industry folks think will roar.
Marketer of the Year: The Doolan effect
A purpose-driven approach by General Mills' director of marketing has brought new relevance to some of the country's oldest brands.
The renaissance of relevance
The days of ads gently stroking consumers' social consciousness are coming to an end, predicts One's Karen Howe.
AToMiC Awards: Old brands, new tricks
You can’t teach an old dog new tricks, but brands looking to reach a younger audience are proving this analogy doesn’t always apply.
A call for more inclusion
In her latest editorial, editor Emily Wexler pontificates on what "normal" in advertising should really be.
Weekend reading: Normalizing today’s normal
We examine how a recent marcom diversity onslaught is helping to usher in a new era of normalization in mainstream advertising.
Yes we Cannes: Dads and a colourful doc
Our look at this year's Lions contenders begins with a family spin on familiar little Os and a WTF take on emotive ads.
Who exactly is your consumer these days?
In part three of JWT's Trend Report, we ask, do you know who your consumer is? Say goodbye to gender roles and ageism.
Which food brands are tops with Canadians?
"Convenience" was the overarching theme in this year's Canadian Family Food Awards.
Throwback Thursday: strategy in 2014
Let's look back on the past year (so far). In '14, brands challenged gender norms and wearable chatter skyrocketed.
Why agencies should embrace their ‘feminine’ side
Marketel's Jessie Sternthal says go ahead, let your emotion out.
AOY Bronze: DDB’s partner quest
From turning down pitches to opening a Montreal office, this Canadian network has had a banner year.