Cheerios
Company Info
Parent Company:
General Mills
The Work
Cheerios extends “Cherish the Good” messaging into 2024 Olympic creative
General Mills takes its Olympic packaging digital
Cheerios switches out its O’s for hearts
Cheerios pivots its Olympic platform to ‘cheer’ on food bank workers
In the News
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General Mills promises double-digit marketing hike amid slump
General Mills is promising a major investment in marketing after cutting forecasts in the wake of a weak third-quarter among ...
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General Mills promises to significantly invest in its brands
The CPG hiked its media investment, and its Canadian business fared well.
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Canada helps to lift the fortunes of General Mills
The company's earnings were flat, but it saw strong organic net sales growth north of the border.
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General Mills is on track for a double-digit ad spend boost
The company is putting marketing investment behind "compelling, digitally enabled, high ROI campaigns."
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General Mills’ profit surges on back of growing brand investment
The company doubled media spending in Q2, with plans for that to continue into 2023.
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Pets and foodservice bolster General Mills’ bottom line
The CPG is planning a "modest" level of ad spend increase with supply chain challenges looming.
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General Mills cheers a little louder for Olympians
The company is boosting its "Cheer" Olympic platform with a new ad, bolder designs, promos and custom retailer programs.
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Strategy Awards 2016 shortlists: Part Four
We're rolling out all the contenders leading up to the gala on Nov. 8. Today, we feature the Evolution Strategy category.
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Cheerios go gluten-free
Following the move in the U.S., General Mills says cheerio to wheat, rye and barley in its whole oats supply for the market here.
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Cannes Contenders 2016: Campaigns creating buzz
From bees to banking, check out some of the campaigns that industry folks think will roar.
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Marketer of the Year: The Doolan effect
A purpose-driven approach by General Mills' director of marketing has brought new relevance to some of the country's oldest brands.
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The renaissance of relevance
The days of ads gently stroking consumers' social consciousness are coming to an end, predicts One's Karen Howe.
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AToMiC Awards: Old brands, new tricks
You can’t teach an old dog new tricks, but brands looking to reach a younger audience are proving this analogy doesn’t always apply.
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A call for more inclusion
In her latest editorial, editor Emily Wexler pontificates on what "normal" in advertising should really be.
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Weekend reading: Normalizing today’s normal
We examine how a recent marcom diversity onslaught is helping to usher in a new era of normalization in mainstream advertising.
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Yes we Cannes: Dads and a colourful doc
Our look at this year's Lions contenders begins with a family spin on familiar little Os and a WTF take on emotive ads.
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Who exactly is your consumer these days?
In part three of JWT's Trend Report, we ask, do you know who your consumer is? Say goodbye to gender roles and ageism.
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Which food brands are tops with Canadians?
"Convenience" was the overarching theme in this year's Canadian Family Food Awards.
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Throwback Thursday: strategy in 2014
Let's look back on the past year (so far). In '14, brands challenged gender norms and wearable chatter skyrocketed.
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Why agencies should embrace their ‘feminine’ side
Marketel's Jessie Sternthal says go ahead, let your emotion out.
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AOY Bronze: DDB’s partner quest
From turning down pitches to opening a Montreal office, this Canadian network has had a banner year.
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Throwback Thursday: strategy in 2004
For strategy's 25th anniversary, we're travelling through time. In '04, the sponsorship scandal rocked the industry.
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General Mills quests for men
A new cereal line just for dads is just the start of the food co's plan to win back guys to the category.
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Nine ads that challenge the dad status quo
Ahead of Father's Day, we go searching for ads that celebrate dads.
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General Mills, Mondelez and P&G cheer for Canada
The Olympic sponsors are using digital and mobile tactics to bring the Games closer to Canadians.
