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In the News
Cheil Canada bolsters creative department
A new team is the latest addition made since the agency hired a new ECD last year.
Cannes 2017: Creative for creativity’s sake?
An expert panel discusses whether the best work wins, or if juries are getting played by emotional cause work.
Yokohama celebrates its craft
The tire brand uses craftspeople to highlight its roots in innovation.
The frightening reality of VR
Samsung takes on your fears as it adapts a global platform to Canada.
Cheil hires new ECD
Michael Murray takes over the creative department as previous leader Nelson Quintal moves to a global role.
Cheil Canada hires new planning lead
Scott Suthren from Innocean joins the agency as VP of planning.
Marketers of the Year: Bringing Samsung to life
Mark Childs has strengthened the brand by focusing on the experience and benefits of tech.
Samsung seeks some passion
The brand teams up with YouTubers for a challenge aiming to get kids interested in STEM.
Cause + Action: Samsung looks autism in the eye
The electronics co created an app that helps kids with autism learn interpersonal skills, and launched it in Canada.
Samsung's no-nonsense, no-annoying-sales-pitch product.
Cheil names Mark Francolini as SVP, ECD
The creative director previously worked with Young & Rubicam and Zulu Alpha Kilo.
Cheil hires new VP, director of client services
The 15-year agency veteran has managed accounts for shops in Canada and the U.K., such as Ogilvy, Havas and BBDO.
Brands of the Year: Samsung builds up its street cred
The consumer electronics and appliances manufacturer has transformed itself into a lifestyle brand that’s become the talk of the town.
Samsung Psy(chs) up Canadians
The electronics company will debut the new Galaxy Note II smartphone next week with a free concert by the internet superstar
Samsung Canada cleans some Tough Mudders
To promote its PowerFoam technology, the company set up a group-sized washing machine to clean participants at the event this weekend.