Coors Light dreams up a new way to reach people at home
2020 Brand Holiday Ads: Part Two
Coors Light challenges Raptors fans to recreate ‘The Shot’
Coors Light goes old-school with Raptors anniversary campaign
In the News
Coors Light goes beyond parties and Frisbee golf
A colour-changing can is at the core of the beer brand's plans for more inclusive summer marketing.
Coors Light to bring Snowbombing to Canada
How the music and winter sports festival fits into the brand's strategy around one-of-a-kind events.
Molson Coors names new PR agency
Citizen Relations will handle media and influencer relations across several key brands, following a competitive review.
A-B InBev reaches tentative deal to buy SABMiller
If finalized, the new brewing giant would control 30% of the global beer market.
Ahead of the pack
From Periscope to VR, check out some of the early brand adopters of hot new tech.
Throwback Thursday: the news of the year
We check out the biggest headlines, moves, account shifts and brand stories from the past 12 months.
Rethink wins Coors Light
It's the third time in two years that the Molson Coors line has shifted shops.
Exclusive: Leo Burnett wins Kraft business
The CPG is moving its "natural cheese" portfolio, which includes Cracker Barrel and Tex Mex, from Anomaly.
Relax marketers, you don’t need all the answers
SW+A's Luke Sklar says you're asking the wrong questions. Want to know the right ones?
Coors Light introduces a new spokesman
With a mountain man wearing a talking bear hat, the Molson Coors line rolls out a new brand positioning from Leo Burnett.
Leo Burnett wins Coors Light
The announcement comes after BBDO Canada had to give up the account when its U.S. arm won the competing Bud Light business.
The next generation of consumer involvement
The hottest trends in ad creativity right now are all about getting consumers involved. But does it work? Is it smart? And what if it all goes off the rails?
Molson kicks off NHL playoff promotions
The brewer is focusing its efforts on engaging with fans with activations that support the Toronto Maple Leafs and the Ottawa Senators.
BBDO and Proximity land Coors Light and Rogers accounts
The agency has been named the AOR for Molson's Coors Light as well as its Keystone brands, with agency Rethink now handling creative for Molson Export; and Proximity begins work with Rogers on its direct marketing strategy.
Coors Light kicks off major OOH push for new packaging line
The Molson brand will also support the new resealable aluminum bottle in store, skewing promotion of the product to urban drinkers looking for convenient and portable beer.