Coors Light
Company Info
The Work
Coors Light leans heavily into slow-mo in Mondays follow-up
Coors Light has a ‘Case of the Mondays’ ahead of Super Bowl
Coors Light invites gift givers to “chill” this holiday season
Cannes Lions 2024: It had to be a Grand Prix
In the News
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Cannes Lions 2025: Rethink, Gut, FCB and Klick earn Lions in Entertainment and Film Craft
Strategy is on the ground in Cannes, bringing you the latest news, wins and conference highlights all week long. Catch ...
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‘High levels of uncertainty’ contribute to first-quarter slump at Molson Coors
Photo credit: Vladislav Nikonov/Unsplash Molson Coors announced a first-quarter net-earnings slump of 42% and a net-sales decrease of 11.3% on Thursday. The ...
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How Coors Light is toasting a Raptors partnership milestone
Coors Light is looking to get a bounce by celebrating Raptors history through an LTO, part of a broader sports-focused ...
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Molson Coors boasts solid numbers in Q2
The company discussed plans to reinvigorate the Blue Moon brand.
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Coors taps into music fandom
The brewer is launching contests tied to festivals like Boots and Hearts, and Osheaga.
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Cannes Lions 2024: Nearly a dozen more Lions on day two
Klick, BHLA, Critical Mass, Leo Burnett, VML, Cossette, FCB, Rethink, Kid Studio and Sid Lee have some shiny new Silver and Bronze medals to add to their mantle.
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Cannes Lions 2024: And the winners are… early
The festival is revealing the Silver and Bronze winners hours ahead of the evening gala, which will showcase the Gold and Grand Prix medalists.
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Canadian agencies pick up two Grand Clios
Rethink and VML were recognized at Wednesday's ceremony in New York.
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Molson Coors swings back to profitability and hikes ad spend
Miller Lite and Simply Spiked seeing positive growth in Canada.
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Coors Light Chill Train on track to reach the Super Bowl
The train is journeying through Canadian cities on its way to Las Vegas for the big game.
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Coors Light and the Toronto Raptors inspire chill this season
A limited-edition drop designed by Mr. Saturday takes fans from work to the game.
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Coors Light gets young people to dream of ‘temporary retirement’
The brand is putting a big push behind a contest that taps into shifting attitudes towards saving and leisure.
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Coors Light says goodbye to plastic rings (finally)
From the C-Suite newsletter: The removal was a long time coming for a company that claims to be a pioneer in the eco space.
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Coors Light goes beyond parties and Frisbee golf
A colour-changing can is at the core of the beer brand's plans for more inclusive summer marketing.
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Coors Light to bring Snowbombing to Canada
How the music and winter sports festival fits into the brand's strategy around one-of-a-kind events.
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Molson Coors names new PR agency
Citizen Relations will handle media and influencer relations across several key brands, following a competitive review.
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A-B InBev reaches tentative deal to buy SABMiller
If finalized, the new brewing giant would control 30% of the global beer market.
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Ahead of the pack
From Periscope to VR, check out some of the early brand adopters of hot new tech.
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Throwback Thursday: the news of the year
We check out the biggest headlines, moves, account shifts and brand stories from the past 12 months.
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Rethink wins Coors Light
It's the third time in two years that the Molson Coors line has shifted shops.
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Exclusive: Leo Burnett wins Kraft business
The CPG is moving its "natural cheese" portfolio, which includes Cracker Barrel and Tex Mex, from Anomaly.
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Relax marketers, you don’t need all the answers
SW+A's Luke Sklar says you're asking the wrong questions. Want to know the right ones?
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Coors Light introduces a new spokesman
With a mountain man wearing a talking bear hat, the Molson Coors line rolls out a new brand positioning from Leo Burnett.
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Leo Burnett wins Coors Light
The announcement comes after BBDO Canada had to give up the account when its U.S. arm won the competing Bud Light business.
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The next generation of consumer involvement
The hottest trends in ad creativity right now are all about getting consumers involved. But does it work? Is it smart? And what if it all goes off the rails?
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Molson kicks off NHL playoff promotions
The brewer is focusing its efforts on engaging with fans with activations that support the Toronto Maple Leafs and the Ottawa Senators.
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BBDO and Proximity land Coors Light and Rogers accounts
The agency has been named the AOR for Molson's Coors Light as well as its Keystone brands, with agency Rethink now handling creative for Molson Export; and Proximity begins work with Rogers on its direct marketing strategy.
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Coors Light kicks off major OOH push for new packaging line
The Molson brand will also support the new resealable aluminum bottle in store, skewing promotion of the product to urban drinkers looking for convenient and portable beer.
