Marketel
Company Info
Parent Company:
McCann-Erickson
Award-Winning Talent 2025
The Work
L’Oreal Paris launches Canada-exclusive skincare line
Air Canada hand-delivers holiday cheer
Nespresso brings the finer things to Canada
Reitmans spins off Hyba line
In the News
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What women want (in 2016)
From real words to real men, Marketelle's Jessie Sternthal weighs in on what ladies want from marketers.
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L’Oreal Men’s everyday game faces
The brand shifts its strategy from celebs to the average man for its new NHL partnership campaign.
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On the cusp of a “look up movement”
Brands should help get people to put down their phones, and Marketelle's Jessie Sternthal explains why.
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When swiping right goes wrong
Marketelle's Jessie Sternthal on why brands should rethink their relationships with dating apps.
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Up to the Minute: Marketel’s museum win
Plus: New hires at Ariad and Razorfish, and other news you may have missed this week.
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Marketel appoints new president and COO
The Montreal agency has brought on former Nurun exec Martin Le Sauteur.
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But what if I DON’T hate myself?
Marketelle's Jessie Sternthal on why self-loathing insights are getting old (and kind of dangerous).
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Talk to me when I’m naked
Marketelle's Jessie Sternthal on how brands need to seduce women at just the right time, by speaking directly to them.
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CASSIES Bronze: The Fonds de solidarité makes RRSPs relatable
The brand unveiled a creative platform that reminded young people in a light and funny tone that 30% more in tax savings is a 100% no-brainer.
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The rise of the bite-sized campaign
CASSIES judge and Marketel EVP Diane Ridgway-Cross on how companies are building brands through short-term pushes.
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What women want (in 2015)
Marketel's Jessie Sternthal says its time to embrace the funny girls, imperfections and lists.
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Throwback Thursday: strategy in 2014
Let's look back on the past year (so far). In '14, brands challenged gender norms and wearable chatter skyrocketed.
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Why agencies should embrace their ‘feminine’ side
Marketel's Jessie Sternthal says go ahead, let your emotion out.
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All the single ladies (brands, throw your hands up)
Marketelle's Jessie Sternthal on why brands should be all over single 30-somethings.
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Somebody get Superwoman a cocktail
Marketelle's Jessie Sternthal implores you to stop using busy as a stand-in for successful, fulfilled and happy.
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Who’s judging this year’s CASSIES?
The 2015 panel includes two retailers, three CPG marketers and two former Cannes jury members.
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Throwback Thursday: strategy in 1991
For our 25th anniversary, we're travelling through time. In '91, hot topics were the recession and cross-border agency wars.
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Marketel launches Marketelle
With 80% of women saying advertisers don't get them, and many left feeling patronized, the Montreal agency opens a new division dedicated to the ladies.
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Top Cannes contenders: Cyber
With an extended deadline, strategy continues to count down the campaigns most likely to win big at this year's festival.
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Air Canada travels with a muse for the Olympics
The airline has chosen the 2012 London Games to introduce consumers to its new spokesman, as well as a more personal side of the brand.
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Going glam at 75
Through decades of often-turbulent times, Air Canada has built an iconic Canadian brand. Now it’s attempting to bring a bit of glamour back to the skies.
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Air Canada wants its passengers to go far
Air Canada wants its passengers to go far
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You never know what you might see passing through a city crosswalk
Marketel - Crosswalk
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Revolution
Air Canada - Revolution
