Wavemaker
Company Info
Award-Winning Talent 2025
The Work
Oikos fuels fitness fiends with protein-rich yogurt range
Pizza Hut transforms dinner combinations into ownable IP
Activia challenges Canadians to prioritize their gut health
Nespresso Canada enlists George Clooney for cinematic spot
In the News
-
Maybelline New York evolves product-focused marketing with WNBA collab
Maybelline New York and the Women’s National Basketball Association (WNBA) are using purpose-driven storytelling to make the launch of their ...
-
Kruger names hockey stars and adds a freebie to its Big Assist program
Kruger is launching the fifth year of its “Kruger Big Assist” campaign, partnering with top Canadian hockey players as brand ...
-
KD and KFC unite for 360 campaign trumpeting comfort food collab
LTOs are coming to both retail and restaurants in KFC Canada's largest brand partnership.
-
How Audible created AR billboards that don’t rely on mobile devices
Giant screens show fantastical images mixed with everyday architecture.
-
KFC gets superstitious for Stanley Cup Finals by re-airing 90’s ads
The brand tapped into nostalgia to support Edmonton Oilers.
-
Silk minds its peas and cues for new plant-based yogurt
The Danone brand is unveiling its biggest marketing campaign built around the category.
-
KFC Canada trumpets return of Extra Crispy recipe
The QSR's new campaign spotlights the places where its chicken crumbs are left behind.
-
Coors Light Chill Train on track to reach the Super Bowl
The train is journeying through Canadian cities on its way to Las Vegas for the big game.
-
MOY 23: Katherine Bond-Debicki breathes new life into KFC brand
The marketer is helping the QSR make a comeback in Canada.
-
Coors Light and the Toronto Raptors inspire chill this season
A limited-edition drop designed by Mr. Saturday takes fans from work to the game.
-
Coors Light gets young people to dream of ‘temporary retirement’
The brand is putting a big push behind a contest that taps into shifting attitudes towards saving and leisure.
-
Taco Bell uses ChatGPT to review Mexican Pizza
The returning menu item is also being promoted with value-focused offers in the QSR's new loyalty app.
-
Ruffles and KFC aim for hype with limited-time pairing
The two legacy brands are looking to surprise consumers with a snack team up.
-
Bonterra is letting a green message stand on its own
Kruger's newest brand creates an art installation that doubles as a habitat for local pollinators.
-
Silk’s out of home becomes a home for bees
Expanding on a test Danone conducted last year, billboards that double as hives aim to boost a sustainability message that's important to plant-based customers.
-
Arizona Hard is driving trial with bikes and seeding kits
After last year's success, the Molson Coors brand is employing more tactics to generate interest in a new flavour.
-
Razorfish named digital AOR for Beiersdorf Canada
The recently relaunched agency takes on duties for a roster that includes Nivea and Coppertone.
-
2021 Media AOY Silver: Wavemaker’s chips fall into place
How the media agency's "provocative planning" approach helped its clients through the last two years.
-
Rethink makes a (first-ever) clean sweep at AOY
The shop won in Agency, Digital and Design, while 123W, NFA and Initiative took top honours in Small, PR and Media.
-
Danone ups the ante to make creamer more exciting
A shopper program for International Delight goes high-impact to deliver its celebration-focused positioning.
-
International Delight serves at-home baristas some joy
The Danone brand taps into consumer desire for specialty drinks at a time when on-premise coffee occassions have dwindled.
-
BHLA picks up U.S. work with Internova Travel
Along with Wavemaker, the agency will help the company show the human side of travel in its first campaign.
-
Freshii has a lot on its Plates
The QSR is putting a major push, marked by meal giveaways and its first direct promo outreach, behind developing its dinner business.
-
DoorDash tries to get its place in Canada’s ‘flavourhoods’
The food delivery app's first Canadian campaign puts the focus on the restaurants and communities it serves to drive awareness.
-
Danone takes cues from the beer branding world
The dairy co. seems to be channeling Collective Arts for its new yogurt brand. Will it be a hit with the art crowd?
-
Freshii makes dinner plans
From the C-Suite newsletter: The pandemic made 5 p.m. "the new lunch hour," so the QSR spun its marketing strategy to hit the dinner crowd.
-
Silk aims to sweeten the unsweetened segment
The Danone brand looks to pounce on more growth opportunities in oat beverages and plant-based yogurt.
-
Utility in small packaging
Brands made parchment paper, cardboard boxes and drink trays work a bit harder for extra engagement.
