Aaron Starkman
Agencies
- Rethink
List of Awards
2020
2019
2018
2017
2016
2015
2014
In the News
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Rethink is opening a New York office
The agency's first international expansion comes in response to demand, growth and opportunities with more clients and talent.
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2021 AOY, Digital and Design Gold: Rethink’s winning streak hits a milestone
The agency's triple win comes after a year of initiating people-pleasing initiatives and going against the traditional agency culture grain.
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Creative Report Card 2021: The Rethink machine
A fine-tuned creative process helped the agency crack the "acts, not ads" code.
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Co-chairs announced for 2021 Marketing Awards
This year's jury leaders have been revealed, along with three new categories and a morning start time for the ceremony.
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Rethink solidifies its succession plan with new leadership team
As its co-founders step away from the day-to-day, new national leaders and a limited partnership model will ensure the agency's long-term independence.
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Princess Margaret Cancer Foundation picks Rethink
The agency will create a new brand platform and help launch "the largest healthcare campaign in Canadian history."
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The Keg picks Rethink as creative partner
The steakhouse chain makes its first agency change in more than 20 years.
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Christina Yu joins Rethink
The agency's newest managing partner, creative will team with Aaron Starkman following numerous business wins over the last 18 months.
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Six tips on how to be a semi-decent agency partner
Identifying a shared belief between a brand and its biggest believers is key, according to Rethink's Aaron Starkman.
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Creative Report Card: Rethink, where ideas don’t die
The #4 (tied) agency on this year's list tells us why they love simple ideas that can live in multiple ways.
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Up to the Minute: Argyle names new VPs
Plus: Bell Media acquires Cogeco Metromedia, Xerox picks a PR AOR and more news you may have missed.
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Rethink grows with Scotts win
The agency will handle all brand strategy and advertising for the lawn care brand as its new AOR.
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Check it out: Uber wants to be your DD
How the brand promoted itself, and discouraged impaired driving, with a nifty tool.
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Creative Report Card: Mapping the Beer Fridge’s globe-trotting success
A look back at the Beer Fridge's epic journey, which brought it to the top of this year's CRC.
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AOY Silver: Rethink digs up winning ideas
From "piss off Putin" briefs to uber-successful Molson Canadian fridges, this Toronto agency is basking in a glowing year.
