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Creative Report Card 2021: The Rethink machine
A fine-tuned creative process helped the agency crack the "acts, not ads" code.
Co-chairs announced for 2021 Marketing Awards
This year's jury leaders have been revealed, along with three new categories and a morning start time for the ceremony.
Rethink solidifies its succession plan with new leadership team
As its co-founders step away from the day-to-day, new national leaders and a limited partnership model will ensure the agency's long-term independence.
Princess Margaret Cancer Foundation picks Rethink
The agency will create a new brand platform and help launch "the largest healthcare campaign in Canadian history."
The Keg picks Rethink as creative partner
The steakhouse chain makes its first agency change in more than 20 years.
Christina Yu joins Rethink
The agency's newest managing partner, creative will team with Aaron Starkman following numerous business wins over the last 18 months.
Six tips on how to be a semi-decent agency partner
Identifying a shared belief between a brand and its biggest believers is key, according to Rethink's Aaron Starkman.
Creative Report Card: Rethink, where ideas don’t die
The #4 (tied) agency on this year's list tells us why they love simple ideas that can live in multiple ways.
Up to the Minute: Argyle names new VPs
Plus: Bell Media acquires Cogeco Metromedia, Xerox picks a PR AOR and more news you may have missed.
Rethink grows with Scotts win
The agency will handle all brand strategy and advertising for the lawn care brand as its new AOR.
Check it out: Uber wants to be your DD
How the brand promoted itself, and discouraged impaired driving, with a nifty tool.
Creative Report Card: Mapping the Beer Fridge’s globe-trotting success
A look back at the Beer Fridge's epic journey, which brought it to the top of this year's CRC.
AOY Silver: Rethink digs up winning ideas
From "piss off Putin" briefs to uber-successful Molson Canadian fridges, this Toronto agency is basking in a glowing year.
Cannes blog: Rejoice the return of the big idea
Move over wearables, ideas that stick have reclaimed the Palais, says Rethink's Aaron Starkman.
Andy Macaulay joins Rethink
The former chairman at Union and veteran adman heads to the agency's Toronto shop as managing partner.