Jason Chaney
Agencies 2025
List of Awards
2020
2019
2018
2017
The Work
Can optimism help airlines lure travellers back?
Koho aims to awaken loyal bank customers
Koho’s gaming approach to fintech
AOY Gold: Cossette’s strategic approach
In the News
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BOY 24: The ROM, where past meets future
This Brand of the Year story was originally published in the Fall issue of Strategy Magazine. Check out the winners ...
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Brand collabs: How much is too much?
From the C-Suite newsletter: Is the tactic still "cool" now that mainstream brands are flocking to the trend?
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Marrying sales and sustainability
Several brands are showing that environmental goals and business growth doesn't have to be a one-or-the-other choice.
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2021 Small AOY Silver: For the love of BHLA
The new(ish) shop's mission is to build creative brand platforms that stand the test of time.
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Kruger picks Broken Heart Love Affair as new agency
As it continues to invest in its brands, the paper company wants to do more creative work that drives business results.
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CRC 2019: Top brand and planner on finding new crews
How Lori Davison, Jason Chaney and Cossette built on SickKids' strategy to reach new donors.
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Corner Office Shifts: L’Oreal, SkipTheDishes and Koho
A round-up of senior-level changes you may have missed.
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Waking up to consumer needs of today (and tomorrow)
Part two of strategy's MES roundtable brings marketers together to discuss the impact of cultural relevance and universal human insights.
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Preparing for the consumer landscape of tomorrow
In part one of strategy's MES roundtable, marketers at leading brands discuss the evolving role of the CMO.
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Strategy is the mother of (real) reinvention
Mary Maddever lays out the need for greater strategic collaboration and the changes being tackled at this year's Marketing Evolution: C-Suite Summit.
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Back page: Mic drops at Marketing Evolution
ICYMI: strategy's hand-picked insights that illustrate the current (and future) path of the CMO.
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2018 CRC: From ad world to fintech
The #1 planner Jason Chaney on how he's applying his CSO skillset to his new post at Koho.
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The 2018 Creative Report Card is out
Here are this year's rankings of the industry's top creatives, strategists, brands and agencies.
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The nature of change for c-suite marketers
Part three of strategy's CMO discussion on generalists vs. specialists and the speed of innovation.
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Imperfect tech and learning how to give-and-take
As we prep for the C-Suite Summit, we ask what's now and what's next for General Mills, SickKids and Koho's marketing heads.
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Changes come to Cossette’s strategy department
The agency promotes a new VP of strategy as CSO Jason Chaney prepares to go client-side at Koho.
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2017 Strategy Awards: SickKids takes back the fight
The campaign showed SickKids as a "performance" brand, taking on the biggest challenges in child health.
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SickKids turns its focus to moms
The latest "VS" spot puts family matriarchs at the centre of a new charitable giving drive.
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Strategy Awards names its three co-chairs
Meet the industry pros leading the jury for the awards recognizing the best planning work in Canada.
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CRC 2017: Leaving the zoo to understand the tiger
The report card's top planners talk about how they arrived at winning insights and why their jobs follow them home.
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Cossette adds to strategy strength
Four recent additions look to diversify the department's expertise and better inform the creative product.
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Trends you might have missed
Say goodbye to giftvertising, and say hello to YouTubers and anyone but mom. Here's what you should keep an eye on in 2015.
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Nellie Kim and Chris Hirsch join Lg2
The new partners and co-creative directors are tasked with helping the agency set up its first Toronto shop.
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Joe Dee joins Cossette
The former Tribal Worldwide technology director joins the Toronto shop in a newly-created VP role.
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Jason Chaney joins Cossette
The strategist has left Montreal-based Lg2 to be part of Cossette's executive ranks.
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Lg2 names Jason Chaney VP strategy
The Quebec agency bulks up on talent with an eye to opening a Toronto office.
