NHL
Company Info
The Work
McDonald’s Canada teams up with Auston Matthews and Connor McDavid
Tylenol offers consolation to disappointed Canadian NHL fans
Panago calls for AI-generated submissions for NHL playoffs
Stanley Cup Playoffs campaign turns from the ice to its fans
In the News
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NHL gives fans a chance to raise Lord Stanley’s Pup
The NHL’s friendly competition in support of rescue dogs, “Stanley Pup,” is back. All 32 teams will be represented by a ...
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Oreo champions hockey accessibility in major shopper program
Oreo and The National Hockey League Players’ Association (NHLPA) are promoting hockey accessibility in a big way in store. The Mondelez-owned ...
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What keeps Christine Smith up at night?
Hyundai's top marketer weighs in on foreign competition, buying trends and the importance of local advertising.
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Celsius looking to convert active lifestyle energy drink fans
The challenger is coming north with c-channel promos and Costco sampling.
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Not making the Grade-y
Gradey Dick's setbacks and mental fortitude is a narrative most can relate to, says The Hive's Dustin Rideout.
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In Brief: BrandBourg is Bimbo Canada’s new design AOY
Also, Santa Claus Parade gifts Edery and Lord with public relations AOR.
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View from the C-Suite: Pet Valu unites pet lovers and sports fans
The pet retailer partners with the Vancouver Canucks to strengthen brand awareness.
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BioSteel leans into hockey with a cool flavour
The NHL's newest drink sponsor hopes the affiliation will help drive trial and retention for a 7-Eleven exclusive.
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Foothills Creamery brings an arena treat to Calgarians
Red Cinnamalt Swirl is inspired by the Flames' colours and a staple of its Saddledome arena concessions.
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Clutch looks to expand its visibility with NHL partnership
With its first sports sponsorship, the online used car platform aims to support its cross-Canada growth.
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AToMiC 2022: Phy-gital communities
Brands physically engage with consumers in a virtually distanced world.
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CASSIES Gold: Bud’s strategy to own the goal
Anomaly earns three awards by helping the beer brand find a place in the heart of hockey fans.
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Molson helps NHL enter VR
How the beer co is using its brand and traditional assets to drive interest in a next-gen hockey broadcast on Sportsnet.
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NHL names a new EVP, CMO
Pandora's Heidi Browning takes the role as the league announces several other executive changes.
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Rethink and Molson pick up Clio Sports Grand Prix
The "Hockey Heaven" campaign was the only Canadian work to take a top prize.
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Habs ranked strongest sports brand in Canada
A new report from Insightrix also looked at which sponsor brands came out on top for sports fans.
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Playmobil to launch NHL line
The toy brand's first licensing deal is part of its growing marketing presence over the last five years.
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Scotiabank goes north
The bank's partnership with Project North brings access to hockey for youth in remote Canadian communities.
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Kellogg’s thinks the NHL is grrrrreat
The CPG co brings the nostalgia of Frosted Flakes to the NHL's adult male audience.
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Vision7 sets up camp
Dare Toronto has been relaunched as Camp Jefferson, with a nimble, integrated mindset led by Peter Bolt.
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FCB brings in a new CCO for ‘fresh eyes’
Jon Flannery joins the agency to move it in a new direction, while Robin Heisey (pictured) talks about what's next for him.
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Primetime faceoff: CBC 2.0
Can a new programming strategy revitalize the pubcaster amidst its budget cuts and NHL loss?
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Choose your own adventure: Specialty TV edition
With the power to pick coming soon to viewers' hands, which broadcaster will lead the pack?
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L’Oreal on its partnership with the NHL for Men Expert
How the men's brand partnered with the NHL in conjunction with its upcoming younger-targeting line of products for an online and in store experience.
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Molson makes the sacrifice
The brand kicked off its hockey program last night, with a focus on TV, digital and social, and will look to ramp up its activity leading up to and during the Sochi Olympic Winter Games.
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Coca-Cola Zero grabs the moment
The brand has launched a new campaign, which dramatizes an everyday moment of a regular Canadian, with the help of NHL stars and TSN personalities.
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Molson kicks off NHL playoff promotions
The brewer is focusing its efforts on engaging with fans with activations that support the Toronto Maple Leafs and the Ottawa Senators.
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Brands replace hockey…with hockey
With the NHL lockout still in effect, sponsors like Kraft, Molson and Sport Check are finding alternatives to teaming up with the pros.
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Kraft cancels Hockeyville
In light of the on-going NHL lockout, the CPG company debuts Kraft Hockey Goes On in Hockeyville's place.
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BioSteel plots next move
The pink energy drink maker wants to move from word-of-mouth phenomenon to mainstream success.
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Budweiser gives hockey fans a big payoff
The beer co has launched a contest and campaign which will give one person hockey tickets for life.
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Visa shares your playoff pain
The credit card co launches a TV and digital campaign for those whose favourite NHL teams didn't quite make the cut.
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Molson Coors remembers 92 years of the Stanley Cup
The brewing co has placed NHL commemorative cards inside the packaging of three of its brands and supported the initiative with TV and a Facebook app.
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NHL drops puck on Mission: Impossible promotion
Hockey and Hollywood collide with the pro hockey league building buzz for the upcoming Paramount Pictures release.
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Court upholds Molson as official beer of NHL
The NHL beer wars have seemingly come to an end, with today’s announcement from the Ontario Court of Appeals.
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Letter
NHL.com - Letter, PJ DDB
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Trapper
NHL.com - Trapper, PJ DDB
