In the News
CASSIES Gold: Bud’s strategy to own the goal
Anomaly earns three awards by helping the beer brand find a place in the heart of hockey fans.
Molson helps NHL enter VR
How the beer co is using its brand and traditional assets to drive interest in a next-gen hockey broadcast on Sportsnet.
NHL names a new EVP, CMO
Pandora's Heidi Browning takes the role as the league announces several other executive changes.
Rethink and Molson pick up Clio Sports Grand Prix
The "Hockey Heaven" campaign was the only Canadian work to take a top prize.
Habs ranked strongest sports brand in Canada
A new report from Insightrix also looked at which sponsor brands came out on top for sports fans.
Playmobil to launch NHL line
The toy brand's first licensing deal is part of its growing marketing presence over the last five years.
Scotiabank goes north
The bank's partnership with Project North brings access to hockey for youth in remote Canadian communities.
Kellogg’s thinks the NHL is grrrrreat
The CPG co brings the nostalgia of Frosted Flakes to the NHL's adult male audience.
Vision7 sets up camp
Dare Toronto has been relaunched as Camp Jefferson, with a nimble, integrated mindset led by Peter Bolt.
FCB brings in a new CCO for ‘fresh eyes’
Jon Flannery joins the agency to move it in a new direction, while Robin Heisey (pictured) talks about what's next for him.
Primetime faceoff: CBC 2.0
Can a new programming strategy revitalize the pubcaster amidst its budget cuts and NHL loss?
Choose your own adventure: Specialty TV edition
With the power to pick coming soon to viewers' hands, which broadcaster will lead the pack?
L’Oreal on its partnership with the NHL for Men Expert
How the men's brand partnered with the NHL in conjunction with its upcoming younger-targeting line of products for an online and in store experience.
Molson makes the sacrifice
The brand kicked off its hockey program last night, with a focus on TV, digital and social, and will look to ramp up its activity leading up to and during the Sochi Olympic Winter Games.
Coca-Cola Zero grabs the moment
The brand has launched a new campaign, which dramatizes an everyday moment of a regular Canadian, with the help of NHL stars and TSN personalities.