NHL
Company Info
Brands
Ranking 2020
2019 Rank
--The Work
Frosted Flakes celebrates its sports legacy
Lay’s records hockey emotions
Rogers freezes moments on ice
In the News
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CASSIES Gold: Bud’s strategy to own the goal
Anomaly earns three awards by helping the beer brand find a place in the heart of hockey fans.
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Molson helps NHL enter VR
How the beer co is using its brand and traditional assets to drive interest in a next-gen hockey broadcast on Sportsnet.
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NHL names a new EVP, CMO
Pandora's Heidi Browning takes the role as the league announces several other executive changes.
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Rethink and Molson pick up Clio Sports Grand Prix
The "Hockey Heaven" campaign was the only Canadian work to take a top prize.
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Habs ranked strongest sports brand in Canada
A new report from Insightrix also looked at which sponsor brands came out on top for sports fans.
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Playmobil to launch NHL line
The toy brand's first licensing deal is part of its growing marketing presence over the last five years.
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Scotiabank goes north
The bank's partnership with Project North brings access to hockey for youth in remote Canadian communities.
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Kellogg’s thinks the NHL is grrrrreat
The CPG co brings the nostalgia of Frosted Flakes to the NHL's adult male audience.
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Vision7 sets up camp
Dare Toronto has been relaunched as Camp Jefferson, with a nimble, integrated mindset led by Peter Bolt.
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FCB brings in a new CCO for ‘fresh eyes’
Jon Flannery joins the agency to move it in a new direction, while Robin Heisey (pictured) talks about what's next for him.
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Primetime faceoff: CBC 2.0
Can a new programming strategy revitalize the pubcaster amidst its budget cuts and NHL loss?
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Choose your own adventure: Specialty TV edition
With the power to pick coming soon to viewers' hands, which broadcaster will lead the pack?
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L’Oreal on its partnership with the NHL for Men Expert
How the men's brand partnered with the NHL in conjunction with its upcoming younger-targeting line of products for an online and in store experience.
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Molson makes the sacrifice
The brand kicked off its hockey program last night, with a focus on TV, digital and social, and will look to ramp up its activity leading up to and during the Sochi Olympic Winter Games.
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Coca-Cola Zero grabs the moment
The brand has launched a new campaign, which dramatizes an everyday moment of a regular Canadian, with the help of NHL stars and TSN personalities.
