Air Miles
Company Info
Parent Company:
LoyaltyOne
The Work
Air Miles focuses on moments over minutiae
Air Miles leans into the breadth of its loyalty coalition
Strategy’s 2021 Nice List: Part Two
Air Miles takes off with a revamped brand identity
In the News
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Air Miles names Pharmasave its exclusive national pharmacy partner
The move follows other enhanced opportunities for earning points.
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Agency Wins: Dentsu Canada secures Air Miles’ AOR business
Plus, MOCA names Chimera Collective its PR and influencer AOR.
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Amex Canada ends Air Miles partnership to focus on its own rewards
The brand will transfer existing cardholders to a Membership Rewards card.
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BMO agrees to buy Air Miles after LoyaltyOne seeks creditor protection
The bank wants to reinvigorate the program, which has struggled amid partner departures.
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Air Miles welcomes a new chief customer officer
Veteran marketing strategist Justine Melman will oversee customer and digital engagement for the loyalty brand.
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Most-read of 2022: Shopper Marketing Report
From changes in the loyalty space to the latest product innovations, here are the stories readers were more interested in.
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Pomp and Circumstance named PR AOR for Air Miles
The loyalty program is shuffling in a new PR team amid significant transformation at the company itself.
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Air Miles soars into the metaverse
The loyalty program now has the capability to extend earning opportunities into virtual environments.
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Pattison Food Group is now part of Air Miles
Grocery shoppers can earn rewards at the likes of Save-On-Foods and Urban Fare.
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Air Miles gets new CTO as it continues its transformation
From the C-Suite newsletter: Tech vet Rick Neuman will help the marketing team make better use of its data.
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LCBO signs on to Aeroplan
The liquor retailer has partnered with Air Canada's loyalty program after withdrawing from Air Miles in March.
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In Brief: Canadian agencies earn global recognition
Plus, Air Miles adds two new VPs and Zak Communications wins a pair of assignments.
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Unilever dances to a different tune in Quebec
Unilever promotes shampoos with EDM, local influencers and Jean Coutu.
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How Air Miles plans to win loyalty
The LoyaltyOne company joins other players that have expanded or formed new programs in recent months.
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Air Miles augments its campus tours
The brand adds an AR element to its promotion with post-secondary students this year.
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What drives Canadian purchase behaviour?
The latest BrandSpark study offers insight into what motivates shoppers and grabs their attention.
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Loyalty cards: where’s the love?
Year-over-year, Canadians consider loyalty cards less trustworthy and less personalized, according to a new report.
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Brands reach out to Fort McMurray
How some of the country's biggest names (and some local agencies) are helping wildfire relief efforts.
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Check it out: When Secret Santa goes wrong
Air Miles helps out those less intuitive gift-givers.
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Air Miles and Uber begin national partnership
The relationship begins with a one-day contest and a promotion that gives Canadians a new way to earn miles.
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Air Miles expands its charitable redemption
A new platform allows members to exchange miles for donations to more than 86,000 organizations.
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Air Miles finds its muse
By partnering with Live Nation on Stage Pass, the rewards program will offer music-based incentives to attract younger members.
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Are loyalty programs the fifth P of marketing?
A new report shows just how important programs have become, and which brands are doing it right.
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Up to the Minute: MacLaren’s new CD
Plus: a new VP at Cossette, a new programmatic platform and other ad and media news you may have missed this week.
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Weekend reading: Aeroplan grows up
As it celebrates its 30th birthday, here's how the brand learned to spread its own wings.
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Brands of the Year: Beyond the Rack gets into closets
How the e-tailer found rapid growth and secured itself a key place in the e-comm landscape in just five short years.
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A third of consumers can’t ID what loyalty tier they belong to: study
Three-quarters of Canadians also say it's acceptable for businesses to give preferred treatment to high-spending customers, according to new Colloquy research.
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Squareknot expands and delves into research
The loyalty and direct marketing shop launches a new 10-person market research department to provide deeper planning and insights for clients including Air Miles.
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Comparing loyalty programs in Canada
Colloquy and Environics have released research and launched an online tool that shows how long it takes to reap rewards from 21 different loyalty programs.
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Shopper Innovation Awards: Loyalty
James Ready picks up two Golds for building a loyal fan following, while Air Miles wins Bronze for its "Check-in Challenge."
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BMO kicks off Guinness World Record attempt
The bank spent Thursday at Toronto's Yonge-Dundas Square attempting to break the record for the largest soccer ball mural.
