Kimberly-Clark
Company Info
The Work
Huggies finds a place for hugs during social distancing
Huggies goes skin deep for new product launch
It came from Canada: Part 2
Kleenex’s social experiment
In the News
-
C-Suite Moves: Endy hires former Porta president and GM
Plus, senior moves at KFC Canada, Kimberly-Clark and Loblaw.
-
Corner Office Shifts: New presidents at IKEA and Ford Canada
A round-up of senior-level changes you may have missed.
-
Taking a hands-on approach
How interactive executions helped brands drive trial and smash stigma.
-
Embracing the starting position
How Huggies connected with new moms and took home an SIA Grand Prix.
-
2017 Strategy Awards: Huggies leaves no baby unhugged
The brand launched volunteer hugging programs in hospitals to highlight the power of hugs.
-
What it takes to win at the CASSIES
Judges tell us what made the Gold winners stand out from the pack, plus a photo gallery from this year's gala.
-
CASSIES Grand Prix: Proving the power of hugs
The diaper brand capitalized on its name to become the champion hugger.
-
How Kleenex cleaned up with digital
The Kimberly-Clark brand boosted purchase intent and ad recall by targeting 100 "audience clusters" on Facebook.
-
2015 Marketers of the Year
Check out the six winners who nabbed top honours this year.
-
Marketers of the Year: Queen of the creampuffs
Denise Darroch is now leading a loyal fandom for U by Kotex, after her risk-taking moves paid off.
-
Photo Gallery: PROMO! Awards 2015
Take a peek inside the CAPMA event that honoured the best in brand activation.
-
Carmilla snags top PROMO! Award
From Leo to Zulu, read up on all the night's big winners.
-
No risk, no reward
Editor Emily Wexler welcomes new readers to strategy with a lesson in how Canadian brands can win on the world stage.
-
Risky business
Which brands are proving that a calculated risk can reap big rewards?
-
AToMiC Awards: Old brands, new tricks
You can’t teach an old dog new tricks, but brands looking to reach a younger audience are proving this analogy doesn’t always apply.
-
Shopper Innovation Awards: Kimberly-Clark strikes a new Poise
To stay ahead of its competition, the brand introduced the Poise Microliner, and partnered with a lifestyle show to reach its target.
-
AToMiC Awards shortlist revealed
Take a look at the campaigns that will be celebrated at next month's award show.
-
Shopper Innovation Awards contenders revealed
Check out who made the shortlist for the year's most innovative shopper marketing and retail campaigns.
-
Depend shows off its wares
The leakage protection brand is lending support to younger users of its products.
-
Shaftesbury launches a youth-focused digi agency
Shift2, with offices in Toronto and L.A., will specialize in creating YouTube branded content.
-
Influicity leverages the influencers
The Toronto-based company is working with Target and Kotex for a summer campaign tapping YouTubers.
-
Shopper Innovation Awards: Targeting
McDonald's picks up another Gold, and GoodNites wins Bronze for effectively targeting moms.
-
Shopper Innovation Awards: Global adaptation
Dove wins Silver for making real women famous, and Bronze for recruiting real hair stories. Depend also picks up Bronze for getting Canadians to try it on.
