Claude Auchu
Agencies 2025
List of Awards
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In the News
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C-Suite Moves: LG2 makes major changes to national leadership team
Agency LG2 has announced that Josh Stein, Sophie-Annick Vallée and Mireille Côté have been promoted to its national leadership team. Stein ...
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LG2 appoints two new partners
EVP of transformation Petula Bouchard and ECD Nick Paget were added to the agency's leadership team.
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LG2 appoints Josh Stein as CCO in Toronto
The creative leader moves from McCann Canada and will also become a partner in the independent's Toronto office.
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LG2 adds four business leaders to its partner group
Marie-Christine Huppe, Julie Bergeron, Shelly-Ann Scott and Isabelle Miville brings the agency's partnership group to 36.
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Why a board of directors is a big deal for Lg2
The agency sees the governance model as a way to foster growth and talent development while remaining independent.
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2021 Design AOY Silver: Lg2’s brand experience touch
CEO Claude Auchu on why his agency has evolved to be in the business of "progress, sustainable growth and brand experience."
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How the pandemic has changed business for Worldwide Partners
Agency leaders from within the independent network sat down with Strategy to talk culture, retention and entrepreneurial spirit.
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Creative Report Card 2020: Indies rise to the top
How independent agencies have tapped into their values and capabilities to thrive in today's business climate.
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Lg2 joins WPI agency network, names new partners
Investing in its independence and extending its international knowledge are among several recent changes at the agency.
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2019 Design AOY Silver: Lg2 influences subjective design
Killer design is infiltrating every office of the independent shop, which was built with the craft at its core.
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Co-chairs announced for 2018 Marketing Awards
Nominations have also been opened for judges to help evaluate the best creative work in the new Craft category.
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AOY + Design Bronze: Lg2 is in its Elements
The agency takes to rebranding, formalizing its internal innovation process and preserving company culture.
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Designing a nation
Greg Durrell's upcoming documentary records the overlooked history of Canadian design's golden age.
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Lg2 names new leadership positions
As work grows and a co-founder formally moves into retirement, the agency gives a pair of creatives new roles.
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CRC 2017: Lg2 likes to see the whole picture
This year's #3 agency found success building its design business into full branding efforts.
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Habs’ farm team shows off its new colours
Lg2 designed the logo and uniform of a team vying for young hockey fans in Quebec.
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Cannes 2016: Canada Goose, Leo, Grey and Critical Mass pick up Lions
Canada won in PR, Digital Craft and Design but was shut out of the Outdoor and Product Design categories.
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Marketers of the Year: Modernizing milk
Agropur's Caroline Losson is on a mission to make Natrel more than just a milk brand.
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Shopper Innovation Awards jury revealed
Meet the minds who will judge the 2016 entries, plus check out the new award categories.
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Lotus Awards reveals return plan
New jurors, categories, rules and a speakers event have been announced for the show honouring B.C.'s best.
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Which Canadians will judge this year’s CLIOs?
Jane Murray (pictured) and four others are part of this year's juries to award international ad work.
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Montreal’s Quartier des spectacles’ dotty play
Lg2 rolls out a campaign to remind people where the entertainment is happening.
