Peter Ignazi
Agencies 2024
- Cossette
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The Work
Strategy’s 2021 Nice List: Part Two
What lessons can be learned from this year’s Super Bowl?
Flight Centre escapes tourist dystopia in first brand campaign
SickKids unpauses the lives of patients
In the News
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BBDO vet joins Diamond senior leadership
Rebecca Flaman is the latest in a series of senior appointments.
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Sinai Health Foundation chooses Diamond as its AOR
The remits comes on the heels of several other AOR wins for the agency.
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Pollin looks to smash the stigma around infertility
Agency partner Diamond reminds would-be parents that infertility is natural.
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Diamond recruits Anand Iyer as new creative director
The hire is Peter Ignazi's first as the agency's CCO.
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Peter Ignazi joins Diamond as its first CCO
The agency is further bolstering its creative leadership (and recent growth) by hiring the widely-touted creative leader.
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Cossette hires Sabaa Quao as its new CCO
The agency has tapped the entrepreneurial veteran to succeed Peter Ignazi and lead its creative teams.
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Peter Ignazi to step down at Cossette
The agency's global CCO will depart on Feb. 25 and says he is still deciding what his next move will be.
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Global CCO Carlos Moreno to leave Cossette
The agency will adopt a single-CCO model as one of its creative leaders leaves to pursue new opportunities.
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CRC 2019: Top CDs on building a strong partnership
Teams at Cossette and Rethink share the secrets to a successful work marriage that spawns award-winning ads.
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2018 CRC: Cossette’s got global goals
The #1 CRC agency is in the midst of a creative renaissance, thanks to top CDs Carlos Moreno and Peter Ignazi at the helm.
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The 2018 Creative Report Card is out
Here are this year's rankings of the industry's top creatives, strategists, brands and agencies.
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Cossette appoints first global CCOs
Carlos Moreno and Peter Ignazi will lead the agency's creative vision and continue to build the business in new markets.
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2018 MOY: Building the new SickKids
How Lori Davison's passion for brand strategy is helping the foundation take on its most ambitious goal ever.
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Canadian Cannes jury members revealed
Eight local industry pros are among those deciding this year's Lions winners.
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The top agency stories of 2015
We continue our look at what shaped the industry 2015, this time through our most-read news out of the agency world.
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Two new creatives for Cossette
Former Anomaly and long-time BBDO creatives Craig McIntosh and Jaimes Zentil join the shop.
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Peter Ignazi and Carlos Moreno join Cossette
The ECDs have left BBDO to assume the role of co-CCOs as Cossette refocuses on its expansion plans.
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One Show adds Canadian jurors
Four Canadian agency creatives and one graphic artist will help decide the winners of the international creativity awards.
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Lay’s launches a dating site
As part of a three-year campaign, the sandwich finally finds love thanks to some online help.
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Back Page: How to make it in the ad biz
Definitely real, 100% accurate advice from a veteran adman (a.k.a. BBDO's Peter Ignazi) to young creatives starting out.
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Trends gaining (and losing) steam
Keep an eye on these marketing buzzwords and buzz topics that are starting to make the rounds, or die a slow death.
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The customized era
Iconic brands like Oreo and Harvey's are tapping into consumers' need to feel in control.
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Creative Report Card: Odd jobs and creative outlets
This year’s top CDs, including BBDO's Peter Ignazi (pictured) share stories of past employment, secret talents and side projects.
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Top Cannes Film contenders
Strategy is counting down the campaigns most likely to win big at the Palais at this year's festival.
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A new Paralympic perspective
The Canadian Paralympic Committee and BBDO's high-intensity PSA aims to shift perceptions about disabled athletes.
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Back page: Marketing to the undead
BBDO's Peter Ignazi has some tips on targeting youth's key influencers - zombies and vampires.
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Creative Report Card: CD winners and runner-up
The pair from BBDO share how luck played into their win.