Deepa Venkatesan

Contact Deepa by sending an email to dvenkatesan@brunico.com

Articles by Deepa Venkatesan
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The Royal goes digital-first to capture younger audience

The indoor agricultural fair used cheeky social creative to make the event more appealing to millennial families.

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Casinos BC comes up with more reasons to visit

The new campaign enlists Jason Priestley to cut through the clutter and increase visitation.

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Digital revenue and shopper spend grew in Q3

A report shows social and mobile has led not just to more traffic for ecomm sites, but greater buying intent.

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Cineplex rolls out Scene Gold paid loyalty tier

Currently available in Edmonton, the pilot is enticing its membership base with ways to earn faster points and get upgrades.

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Design AOY Silver: Lg2 explores data-driven design

The agency built its expertise in data and grew its design practice outside of Quebec’s borders.

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Leon’s expands e-commerce strategy with Shopify

The furniture retailer is creating an AR-driven shopping experience as it moves its sites to the platform.

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Agropur launches dairy accelerator

The brand is using the lab to innovate around its products, as well as the way people consume dairy.

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Fisherman’s Friend is telling a few tall tales

The brand is bringing the focus back to imagery of fishermen and trawlers to talk about why its product works.

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Roche flips Diabetes Awareness Month upside down

The brand is sourcing stories from patients to raise awareness about a new product.

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ParticipAction wants you to poop and have sex better

The non-profit’s latest campaign turns the focus to adults and getting them active for reasons beyond weight loss.

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Tabasco elevates one-star food in a pop-up

As part of its 150th anniversary, the brand is trying to push itself as a recipe enhancer and exploring the condiments category.

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Chudleigh’s apple pies now in freezer aisles

The family-owned farm has expanded its signature bakery products to grocery stores across Ontario as demand grows.

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Mastermind Toys rolls out Perks for loyal shoppers

The toy store chain has unveiled its first-ever loyalty program with a focus on personalized perks.

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IKEA Canada launches TaskRabbit in-home assembly

The new on-demand service is the latest in the furniture retailer’s strategy to become a pure omnichannel brand.

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Casillero del Diablo gets spooky for Halloween

The Chilean alcohol brand is using bottle neck ties as a part of its in-store promotions during the busy period.