Corus
Company Info
The Work
Pet Valu disrupts distractions to build pet-human bonds
Enercare brings its experts’ message home
ParticipAction links physical activity to socializing
What happens when tourism investment looks inward
In the News
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Corus spices things up with Home and Flavour
The new channels focus on Canadian content and tailored brand integrations in the home and culinary spaces.
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C-Suite Moves: Rona appoints new president and CEO
Plus, changes at the helm of Corus and Canada Mortgage and Housing.
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Corus thinks FAST
The company's Pluto TV service appeals to value-focused consumers and advertisers.
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Corner Office Shifts: Lactalis names new VP marketing
Plus, Ford Canada's lead marketer becomes CEO and Corus names a top marketer for Quebec specialty channels.
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MS Society of Canada partners with Curiouscast
The non-profit is supporting the network's new podcast "This is MS," which educate people about the "invisible" disease.
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One-fifth of Canadians want brands to stop advertising
A study by Corus also found the majority of Canadians want brands to show how they are helping during the pandemic in their ads.
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Canadian TV networks dive into streaming waters
How Canadian media companies are establishing their streaming brands to compete with Netflix and Amazon.
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2019 SIA Awards: Shiny healthy people
Becel, Michelob and Enercare all tapped into the wellness craze to great effect.
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John Frieda picks So.da as social agency
The Corus-owned agency and studio will lead strategy and content creation for the Kao haircare brand.
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Corus names leadership for restructured marketing team
Dervla Kelly will lead the newly consolidated department at the media company.
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Fall TV’s balancing act
Broadcasters aim to draw eyes (and advertisers) with rejigged schedules, fresh content and digital streamers.
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Fall TV: What’s in it for the buyers?
From data-enhanced TV to new ways to engage with viewers, all the latest offerings coming from Canadian broadcasters
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Making TV mass again
Managing editor Jennifer Horn on fall TV's nostalgic wave.
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Fall TV 2017: Looking for action
From true crime to superheroes to Shondaland, here are the dramas networks are betting on to get the heart pumping.
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Fall TV 2017: Leaning in to brand building
Buyers weigh in on which new shows and classic reboots will catch on as broadcasters bring conventional back to its roots.
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Up to the Minute: The Hive wins a lottery
Plus: A new VP at Ketchum, a loss for Postmedia and more news you may have missed.
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Addressable TV, coming soon to Canada
When Canadian marketers of the near future ruminate on Canada’s path to addressable TV advertising, they may point to 2016 as the year the journey began in earnest.
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Up to the Minute: Tag grows by 13
Plus: DS+P wins at One Show Auto, Publicis names new global boards and more news you might have missed.
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Corus Entertainment to acquire Shaw Media
The deal is worth $2.65 billion and will see Shaw Media exec Barbara Williams move to the Corus team.
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Fall TV: Strap in
Publisher Mary Maddever on brand-creator collaboration and the future of Canada's TVscape.
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The new world (media) order
From new stars to platform choices galore, editor Emily Wexler reflects on the content jungle out there.
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Online video grows up
Is it time advertisers got over their misconceptions about working with digital video creators?
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New on the specialty dial
Check out the new shows the networks have up their sleeves to capture eyeballs.
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Hot Wheels launches an interactive exhibit
Housed in Toronto's AGO, the giant racetrack includes a live stream and Twitter-powered switches and lights, and invites kids to build their own epic structures.
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Brands of the Year: Great Scotts
Even before they became known as the Property Brothers, Drew and Jonathan Scott were carefully crafting their brand, and now they’re using their fame to build a mini-media empire that includes a production company, a new radio show and an upcoming product line.
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The rise of retail-tainment
Retailers and entertainment companies are increasingly allowing consumers to "shop the show," as branded content takes on a different spin.
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Battle of the (not so tall) media giants
Media Experts CEO Lauren Richards breaks down the new media bosses.
