Weber Shandwick
Company Info
Award-Winning Talent 2025
The Work
Air Canada holiday spot champions gender equality in sport and aviation
Coca-Cola transforms one of Toronto’s oldest Filipino stores
Mastercard’s immersive shopping experience focuses on small businesses
McDonald’s says The Grinch is a cinch when it comes to mass meal appeal
In the News
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Marketers on the Move: Steam Whistle marketing director joins TSN
Plus, veteran marketer launches Title Brand Management agency.
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2023 Agency of the Year Bronze: McCann’s one big diverse family
A diverse workforce, which can call upon members of its “family” for assistance, means the agency can address the needs of any brand.
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Ben’s Original innovates to meet interest in gut health
The brand's shopper assets and packaging aim to show that health and convenience are not exclusive.
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Cadbury hopes its vegan bars take root in Canada
Made from almonds instead of milk, the CPG tasted success with the bar in the U.K.
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Ancestry brings history to life with an AR experience
The genealogy brand is positioning itself as being more about storytelling than testing.
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McDonald’s is curating a pop-up to mark its contributions
The Gallery of Little Big Things in Toronto is the brainchild of the QSR's Impact Team.
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Coca-Cola goes the surreal route for its newest flavour
Dreamworld, the latest from the Creations team, will be promoted with an AR music experience and a digital fashion collection.
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Coca-Cola with Coffee comes to Canada
The product innovation was first launched in the U.S. last year to reach coffee loyalists looking for an afternoon boost.
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Coca-Cola is launching a drink that tastes like space
The first look at what's to come from the CPG's innovation platform will be promoted with new forays into digital and mixed reality.
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Humber establishes scholarship for BIPOC in PR
Agnostic is leading a group of agencies in an effort to remove financial hurdles that can keep talent away from the industry.
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Will Mondelez’ mystery Sour Patch Kids hit the sweet spot?
The candy brand is trying to drive ongoing engagement during an important season with a scavenger hunt and convenience partnerships.
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Oreo pops up in Toronto with more ‘stuf’ than ever
While promoting an LTO, the shop also helped Canadians tap into other things they like about the various forms the cookie takes.
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Up to the Minute: BPR named AOR for Pizzeria Libretto
Plus, Canada's Marketing Hall of Legends returns and several PR agencies staff up.
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Weber Shandwick names two VPs
The hires are among five new staff that will help bolster the PR agency's integrated offering.
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2019 Agency of the Year: PR
This year's top agencies found new ways to enhance their offering with a focus on creative.
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2019 PR AOY Silver: Weber Shandwick finds strength in diversity
The firm is bringing more creative voices to the table by making inclusion a cornerstone of its hiring practices.
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Shortlist released for the 2019 PR Agency of the Year
The next shortlist for this year's awards program reveals the shops in the running to be named Canada's top PR agency.
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Weber Shandwick named PR AOR for Best Buy Canada
The PR agency will lead a paid and earned strategy aimed at highlighting the retailer's customer service and in-store experience.
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Ronald McDonald House brings back its appreciation campaign
The McDonald's-affiliated charity re-launches its thank-you card effort from 2015 after introducing new ways to give.
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Weber Shandwick expands integrated offering
The firm continues to evolve beyond its PR roots with hires across data and analytics, creative and integrated media.
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Up to the Minute: New strategy leads at William Thomas
Plus, Weber Shandwick makes three senior hires and Ogilvy adds to creative team.
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Up to the Minute: The Mark continues to grow
Plus, V7 launches mar tech consultancy and Shine Influencers opens shop in Montreal.
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Weber Shandwick names new office lead in Montreal
Line Atallah will lead operations at the office, with an added focus on implementing technology across Canada.
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Up to the Minute: Cundari named chair of CMA
Plus, Weber Shandwick makes ten hires and the EU's General Data Protection Regulation comes into effect.
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Crisis response more influential than customer opinion: study
Weber Shandwick's study suggests we watch closely when things go bad.
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Up to the Minute: Rain43 names new creative leaders
Plus: Clio Awards announce judges and more news you may have missed.
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Up to the Minute: Taxi wins Fido
Plus: TD names new marketing director in Quebec and more news you might have missed.
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Weber Shandwick bolsters creative ranks
Hayes Steinberg heads to the PR shop as EVP/ECD, following six years as ACD at Bensimon Byrne.
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Up to the Minute: Match’s new president
Plus: a new tech-focused PR agency, a business boom for Stephen Thomas and more news you might have missed.
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Up to the Minute: Marketel’s museum win
Plus: New hires at Ariad and Razorfish, and other news you may have missed this week.
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Weber Shandwick wins McCormick digital business
The PR agency will now lead digital and social media for the CPG company in Canada.
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Can you define Canadians?
CASSIES jury member and Weber Shandwick president Greg Power checks out why tapping into our collective experience creates value for brands.
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Who’s judging this year’s CASSIES?
The 2015 panel includes two retailers, three CPG marketers and two former Cannes jury members.
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Infographic: Comms widening in scope
A third of chief communications officers now oversee marketing, while 62% say PR is gaining ground in the marcom mix.
