Agropur
Company Info
The Work
Iogo goes beyond animation
Oka wants to make fine cheese accessible
Iogo gives children control of its advertising
Natrel aims to offer a ‘touch more’
In the News
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What’s behind the dairy category’s flavour frenzy
From frozen treats to alternative options, novelty, inclusion and health benefits are driving innovation.
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Lactalis buys Agropur’s Canadian yogurt business
The deal will add the Iogo and Olympic brands to a portfolio that has been deemed an area of growth for the company.
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Agropur consolidates marketing leadership under new VP
Jerome Dujoux moves into the top marketing role after 20 years at beauty giant Coty.
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Natrel brings mochi ice cream to the masses
The Agropur-owned brand is the latest big company to bring its twist on the bite-sized sweet treats to Canadian grocery stores.
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Walmart Canada launches environmental initiative
The retailer enlists suppliers like Maple Leaf, Unilever and Agropur to remove emissions from the supply chain for Project Gigaton.
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Agropur launches dairy accelerator
The brand is using the lab to innovate around its products, as well as the way people consume dairy.
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Up to the Minute: Matt Chong named president of AMA Toronto
Plus, Adviso adds twelve new hires and Nata PR wins business from Agropur.
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Branding Agropur
As the dairy co-op celebrates 80 years, it's focusing on marketing to drive its expanding portfolio.
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MAOY Gold: Touché’s data-driven transformation
The agency introduces a new team and positioning statement as part of its focus on data.
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AOY + Design Bronze: Lg2 is in its Elements
The agency takes to rebranding, formalizing its internal innovation process and preserving company culture.
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Agropur strikes a deal to become Ultima’s sole owner
The dairy cooperative aims to scoop up the parent to Olympic and Iogo yogurt.
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Oka ventures further into snacking
The cheese brand adds to its individual portion pack options ahead of back-to-school.
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Your last minute look back on Canada 150
From redesigned cash to stunts full of cheese, here are a few final additions to this year's roster of celebratory campaigns.
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Oka takes its versatility message national
The cheese brand launches its first campaign focused on boosting its entire portfolio.
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The benefits of masterbranding
Agropur's Francis Viau says a second vehicle for branding helps the little guys and lets retail brands stay their course.
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Up to the Minute: National adds two partners
Plus: new media shops for Agropur and Mitsubishi, and more news you may have missed.
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Agropur launches an innovation challenge
The Natrel and Oka parent company is calling for product ideas to reinvent dairy.
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Caroline Losson leaves Agropur
The Natrel marketer has moved from milk to coffee, taking a role at Keurig Canada.
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Montreal firm takes neuromarketing online
Neurometric's new platform aims to make that kind of pre- and post-campaign testing more accessible.
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2015 Marketers of the Year
Check out the six winners who nabbed top honours this year.
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Marketers of the Year: Modernizing milk
Agropur's Caroline Losson is on a mission to make Natrel more than just a milk brand.
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Natrel opens a Milk Bar
The brand brings its focus on product innovation to retail with a flagship coffee shop in Montreal.
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CASSIES Silver: Oka’s dual-market strategies
The brand took a two-pronged approach to break into Ontario and also reposition itself in Quebec as a daily cheese.
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Natrel finds a festive face
As part of the brand's first-ever holiday push, Santa Claus gets a close-up on a milk carton.
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Ryvita’s holiday pairing push
The seven-week campaign for the crispbread includes a partnership with the LCBO and Metro to target a younger demo.
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Verdict: Iogo saves the day
Ultima Food CEO Gerry Doutre chats about launching a brand at lightning speed.
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Agropur asks if you’ve seen them
The dairy cooperative is promoting with a new OOH and print campaign in Toronto and Vancouver.
