Aldo
Company Info
The Work
Aldo takes new approach
Aldo puts a self-confident foot forward
Aldo dances onto TikTok
Aldo embraces life’s defining moments
In the News
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Why Aldo is bringing philanthropy to the forefront in new partnerships
Aldo is partnering with Kids Help Phone in Canada for Pride.
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Brands begin the process of learning and listening
To advance DEI, some companies are taking slow-but-steady steps to build a culture of understanding within their organizations.
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How brands show what actually matters to them
When comparing it to how they reacted to the pandemic, brands' response to racism and police violence can be very telling.
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Aldo files for bankruptcy protection in the midst of transformation
COVID-19 caused a dramatic loss of revenue and increase in losses that put the retailer's plans off the rails.
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The new sustainability
Strategy tapped experts and members of its CMO Council to examine the new realities of going green.
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What it takes to go (genuinely) green
How Aldo addressed its direct and indirect emissions across the supply chain to become certified climate neutral.
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Eco-watch: Brands take recycling to the next level
As consumers become more discerning about environmental claims, brands are making products out of recycled materials.
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Aldo begins eliminating single-use bags
The move aims to reduce both plastic and paper waste, eliminating roughly 10 million bags from circulation globally.
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Aldo makes new assignment as it continues to build omni-channel capabilities
The footwear retailer picks Jane Gill PR to promote its collections.
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Industry members partner on McGill’s new retail school
CloudRaker and a number of retailers will help tackle major challenges at the Bensadoun School of Retail Management.
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Kinetic hires former Michael Kors exec
Damon Sloane joins the design and tech firm in a role focused on helping clients drive retail innovation.
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Aldo Group expands with U.S. Camuto acquisition
The Montreal-based company adds to its footwear and accessories business.
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Behind Aldo’s ecommerce updates
A new look with new content keeps the shoe seller competitive in a tight retail tech race.
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Aldo taps new agency partners
The company separates PR mandates for its two major banners as it pursues an omnichannel approach.
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Aldo steps up its tech experience
A heavily connected location in New York signals the kinds of experiences that will soon be available across its retail network.
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Catherine Laporte joins DavidsTea
The former Aldo marketer will lead the brand's promo efforts as it continues to tap into the $1.5 billion-a-year industry.
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L’Oreal Canada creates chief retail officer role
The brand named Aldo vet Jared MacKay to the new position as it aims to improve its omnichannel experience.
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Joe Fresh expands footwear with Aldo deal
The Loblaw-owned brand has signed a deal for exclusive footwear from the Montreal shoe company.
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Also trending: Fashion retailers up their game
Sit tight, our Brands of the Year will soon be revealed! In the meantime, check out these other buzz-worthy contenders.
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Agencies in a TIFF: Narrative plays dress up
To tell the world the PR firm has "arrived," it hits the red carpet with a (temporary) new name inspired by the film fest.
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Aldo tries on North Strategic
The retailer's former PR director is joining the agency's Montreal office and bringing the account with her.
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Where uniqueness, acceptance and shoes meet
How a key consumer insight led to a direction shift and new campaign from Aldo.
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Aldo gets back to basics
The retailer is targeting women in their mid-20s with a new campaign that puts the focus on its products.
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Aldo’s big 4-0
The Canadian shoe retailer celebrates an anniversary with a birthday bash in Montreal.
