Broken Heart Love Affair
Company Info
Agencies
Ranking 2022
2021 Rank
#27Award-Winning Clients 2022
Award-Winning Talent 2022
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The Work
The ROM’s new brand platform aims to modernize the museum
Strategy’s 2021 Nice List: Part Two
Air Miles takes off with a revamped brand identity
MadeGood launches first brand platform to ‘un-wreck the future’
In the News
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Brand collabs: How much is too much?
From the C-Suite newsletter: Is the tactic still "cool" now that mainstream brands are flocking to the trend?
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Broken Heart Love Affair adds to creative, client and production teams
Two CCOs and a creative director of design are among 11 recent hires at the agency.
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Marrying sales and sustainability
Several brands are showing that environmental goals and business growth doesn't have to be a one-or-the-other choice.
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The ROM’s new work is a stark departure from typical museum marketing
The institution's campaign from BHLA positions itself around not only having all the answers.
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BHLA helps Miami Ad School launch first scholarship
The Miles Philip Hammond Scholarship will cover a full two year program for two students who have faced hardships.
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Most-read of 2021: Brands
The restructurings, executive appointments and new agency assignments that got the industry's attention this year.
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The Big Quit
How marketers and advertisers are combatting turnover by reimagining the future of work.
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2021 Small AOY Silver: For the love of BHLA
The new(ish) shop's mission is to build creative brand platforms that stand the test of time.
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BHLA to ‘refine’ Simplii’s brand as new AOR
A new platform will be targeted at helping the direct banking brand break through the clutter.
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BHLA named AOR for Go RVing Canada
Two of the agency's co-founders reunite with a former client to help navigate the post-pandemic landscape.
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Broken Heart Love Affair hires new VP and DEI lead
In addition to working with other client success leaders, Ravi Singh will lead diversity efforts at the growing agency.
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Broken Heart Love Affair adds creative depth
The agency has hired a duo behind FCB's recent CDSS and BMO work, the beginning of an upcoming growth spurt.
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In Brief: Canadian agencies earn global recognition
Plus, Air Miles adds two new VPs and Zak Communications wins a pair of assignments.
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Cannes 2021: Cossette leads Canadian agencies in Film
Ogilvy, NFA and BHLA also helped win seven Lions in the category, while FCB won Silver in Sustainable Development Goals.
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![Kristy_Photo[2]](https://cdn.strategyonline.ca/wp/wp-content/uploads/2021/06/kristy_photo2-300x214.jpg?1b55b5)
Broken Heart Love Affair hires VP of strategy
Kristy Pleckaitis is the agency's first major hire of 2021, an important one it took its time with.
