Ford
Company Info
The Work
Ford challenges Bronco owners to show their winter spirit
Ford goes all in on an ‘Escape’ for Diwali
Ford tries a new perspective
Brands up the cool factor
In the News
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The first rule of DEI: Don’t talk about DEI
This article was previously featured in the Winter 2025 issue of Strategy Magazine under the title, The first rule of ...
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Toyota Canada: When product is (truly) protagonist
By Ty Burke This story was originally published in the Fall 24 issue of strategy magazine. Inside any showroom, at any auto dealership, you ...
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Why Ford relaunched its loyalty program
The automaker is less interested on data and more focused on incentivizing owners to stay in its ecosystem for their automotive needs.
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The wider cost of consumerism
How consumer demand is leading traditional brands to consider their environmental impact and shift their practices.
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Tech in Action: Walmart is testing self-driving delivery
A pilot with Ford is exploring how autonomous vehicles could play a role in purchasing everyday items.
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The state of the connected car
Automakers are rushing to develop the best in-car platforms, but the real possibilities remain elusive.
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What are car buyers looking for?
A survey by J.D. Power reveals what shoppers want from an automaker's online experience.
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Leo Burnett and JWT pick up White Pencils
Check out what Canadian work will be picking up D&AD Pencils at the London awards ceremony in May.
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Yes we Cannes: Engaging the senses
Our latest look at Lion-worthy work showcases campaigns that make the senses a priority.
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What’s buzzing at Blue Hive?
The Ford-focused shop's new ECD Serge Pennings on the need for a unified voice, and positioning the brand as a Canadian favourite.
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What to expect in 2015: report
Is a more rebellious consumer on the horizon? Are we more accepting of failure? According to Ford's annual trend report the answer is yes.
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Who picked up a LIA?
Check out the Canadian work that won big at the London International Awards over the weekend.
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Throwback Thursday: strategy in 2004
For strategy's 25th anniversary, we're travelling through time. In '04, the sponsorship scandal rocked the industry.
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The importance of mom’s ride
Forget local brand loyalty for students, it's their parents' wheels that can influence purchase decisions.
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It’s hip to reduce, reuse and recycle, once again
Disposable products are so last century. JWT Intelligence's latest trend looks at brands tapping into the "circular economy."
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Who knew car companies were the greenest brands?
Ford dethrones Toyota as the top global eco company, according to the latest annual report from Interbrand.
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Trust is key to brand loyalty: study
A new Reader's Digest survey finds Tim Hortons, Toyota and Coppertone are among Canadians' most trusted brands.
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Y&R and Ford snag a Platinum Crystal
Rethink, Dory and MacLaren McCann are also among the shiny Gold winners at last night's Crystal Awards, celebrating the best in radio ads.
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The customized era
Iconic brands like Oreo and Harvey's are tapping into consumers' need to feel in control.
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Top Cannes contenders: Radio
Strategy is counting down the campaigns most likely to win big at the Palais at this year's festival.
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Brand partner of the year: Bell Media turns sponsors into TV stars
With successful partnerships around The Amazing Race Canada and the MuchMusic Video Awards, as well as plenty of branded content with MTV, Bell is taking sponsorships by storm.
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Best of Cannes: Radio
One Advertising's Karen Howe on the best Radio work at the festival, including one Bronze she thinks should have struck Gold.
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Canada wins 16 more Lions, including Gold
Tribal DDB and McDonald's won three Lions, including the country's first Gold of the week in Cyber, with John St. and Leo Burnett getting multiple wins as Canada also takes prizes in Press, Design and Radio.
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Ford Canada gets social with zombies
The car co has partnered with YouTube star Patrick Boivin to produce spots showing off its 2013 Ford Escape.
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Ford Fusion promotes with Dragons
The car co has signed on as a first-time sponsor, and Scotiabank is back for a second year with CBC's Dragons' Den.
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An advertising free-for-wall
Marketing went off the wall this summer, with installations that left people with what they truly desire: free stuff.
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Match acquires Action Marketing Group
The pairing between the Canadian and US agencies will create a North American group with a focus on experiential shopper marketing.
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Ford and Canon get interactive with Cineplex
The pre-show ads, which appear in theatres across the GTA, allow moviegoers to interact with the brands using their mobile devices.
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MAOY Bronze: Mindshare dives into digital bridging
Mindshare's work for brands like HSBC, Hellmann's and Ford results in a Bronze win.
