President’s Choice
Company Info
The Work
PC Insiders Report makes holiday-hosting easier for millennials
Loblaw shows how President’s Choice offerings make life easier
PC adds eating tour in latest Eat Together efforts
PC praises little moments in latest “Eat Together” push
In the News
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PC offers ‘Bookable Backyards’ to space-starved city dwellers
President’s Choice is offering yard space to urbanites as it looks to connect with Gen Z and younger millennials over ...
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Private label interest is booming
According to Caddle insights, amidst inflation, private label brands are seeing big spikes in search traffic.
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High-income earners are driving private label growth
According to the latest Numerator figures, promotional activity for store brands has been growing since January.
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Interest in private label is about more than value
Mintel shows that price plays a role, but consumers are increasingly drawn to the category's product quality and innovation.
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Natrel brings mochi ice cream to the masses
The Agropur-owned brand is the latest big company to bring its twist on the bite-sized sweet treats to Canadian grocery stores.
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All the lonely people
Editor Jennifer Horn examines how brands are making efforts to bring people together.
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Marketing in the Age of Anxiety
How a bevy of brands are jumping on the wellness trend to help people chill out and live their best lives.
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2018 Strategy Awards: Changing the game
How BBDO Toronto and Bensimon Byrne, Narrative, OneMethod mixed things up, plus the Creative Catalyst winners.
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2017 Strategy Awards: PC connects consumers over food
The "Eat Together" movement highlighted the personal connections that can be made over food.
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If you’re not careful, you can lose the mojo
Publisher Mary Maddever on how far gutsy attitude and staunch conviction can get your brand.
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Introducing strategy’s 2016 Brands of the Year
Check out the stand-outs from this past year, plus who to keep an eye on.
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Brands of the Year 2016: Leader of the pack
Here's how President's Choice spent the past 30 years challenging what it means to be a store brand.
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What are Canada’s most trusted brands?
The second annual Gustavson Index reveals the standouts for consumers in various categories.
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Loyalty cards: where’s the love?
Year-over-year, Canadians consider loyalty cards less trustworthy and less personalized, according to a new report.
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Check it out: President’s Choice takes you abroad
New products from the brand aim to bring Canadians new tastes from Iceland and the Middle East.
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Google is most influential brand, again
The tech co receives high marks for innovation and trustworthiness while Netflix soars for women and millennials.
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Is your brand trusted?
A new study picks out the beer, car and retail brands, among others, that consumers trust most.
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Are loyalty programs the fifth P of marketing?
A new report shows just how important programs have become, and which brands are doing it right.
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John St. hires three, with more to come
The agency hires JP Gravina and Simon Craig from BBDO, as well as Tom St. John to the growing digital team.
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Google is most influential brand
The tech giant leads the pack, while Tim Hortons ranks high in corporate citizenship and Facebook falls short on trust.
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Branded entertainment is not an ad
Buck Productions' Jim Kiriakakis hates the term branded content. It's ill-defined and overused. Time to shift your expectations.
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Throwback Thursday: strategy in 1994
For our 25th anniversary, we're travelling through time. In '94 Walmart arrived and Judy John opened an agency.
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Google named most influential brand in Canada: Ipsos Reid
The third annual survey, released at FFWD Ad Week, introduces President's Choice and MasterCard as new entrants to top 10.
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Former Loblaw president Dave Nichol has passed away
The man behind the grocer's No Name and President's Choice labels, as well as the face of the company in the '80s and '90s, passed away on Sunday evening at age 73.
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Target to bring Archer Farms, Market Pantry and Up and Up to Canada
The retail giant is set to compete with the likes of Loblaw and Sobey's through its private label grocery and household lines.
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Brands of the Year: Rediscovering the Loblaw story
Bold marketing initiatives aim to keep the chain at the top of the Canadian grocery ladder.
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Loblaw gets positive with President’s Choice Children’s Charity
The second component of the bi-annual campaign has revamped creative and will be promoted on Loblaw's assets to increase donations.
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Loblaw dons black tie
The grocery chain launches a new fine food collection under the President's Choice banner.
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Loblaw to launch fine food collection in October
President's Choice "black label" rolls out in exclusive sections in 140 stores.
