TBWA\Toronto
Company Info
Award-Winning Talent 2025
In the News
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CASSIES Silver: Gatorade’s sledge hockey surprise
The sports drink brand connects with the everyday athlete.
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Grey, Rethink win big at ADCC Awards
The two agencies, along with Leo Burnett, took top honours at the awards last night.
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Canada picks up 45 Clio nominations
With 11 mentions, Lg2 leads a pack of 15 shortlisted agencies, including one that's a bit fishy.
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TBWA\Toronto, Juniper Park merge
Jill Nykoliation will head up the new shop, while TBWA's Canadian president Jay Bertram has resigned.
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TBWA wins toy distributor
The agency will create new social and digital elements for RP Toys' 2015 product lineup.
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TBWA finds its new ECDs
CD team Rodger Eyre and Gerald Kugler have been promoted to lead the agency's creative department.
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MLSE wins big at Clio Sports
The company, which works with Sid Lee, had the most wins for Canada, with additional trophies going to Rethink, Anomaly, TBWA and Sid Lee.
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Canadians bring home some Effies
Leo Burnett's #LikeAGirl, plus work by DDB and Taxi were among the most effective ads in North America.
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TBWA signs ScratchVox
The relationship comes as the digital sound tool prepares to go to market.
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More headed to Zulu’s creative team
TBWA creative team Guilherme Bermejo and Nicholas Doerr will join incoming ECD Allen Oke at Zulu Alpha Kilo.
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Allen Oke leaves TBWA for Zulu
The ECD's departure comes after nearly 11 years with the agency.
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Rain43 expands its ranks
The agency has added 16 new staff members amid new wins and growing business from existing clients.
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Leo Burnett Toronto wins the internet
The shop won Agency of the Year at the Webby Awards, with trophies also going to Jam3, Publicis, Juniper Park, Blackjet and Tribal.
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Changes afoot at TBWA
The agency has hired Darrin Patey as its new lead technologist and promoted two others to leadership positions amid a shift in global focus.
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TBWA wins health client
The agency will lead MuscleCare Canada's expansion into new markets as part its new focus on smaller clients.
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CASSIES Bronze: Nissan proves it’s a winter warrior
To offset the impression that the Nissan Rogue didn’t have off-road capabilities, a campaign akin to a Hollywood film trailer was created.
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Casting a Halo on non-profit work
A new consultancy from a sector veteran will provide objective strategy and agency resources to non-profits.
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Mark Pileggi joins TBWA\Toronto
The former BBDO VP joins the agency to help disrupt things as its new director of digital and operations.
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Infiniti names Union AOR
The Toronto shop will handle advertising, social media and global adaptation in partnership with sister shop CP+B.
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Don’t train for this one
The Scotiabank AIDS Walk for Life's new spot explains how to make a difference, while putting in as little effort as possible.
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George Nguyen heads to New York
The former managing director of TBWA\Toronto moves to McKinney to lead the branch.
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Dishing discounts on bright days
A new app for skin care co Zealios offers rewards tailored to those who soak up some sunlight.
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Google does the driving
New driverless vehicles being piloted by the tech co could create a new captive audience for marketers.
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The more things change, the more they stay the same
TBWA's George Nguyen looks at the decline of long-term agency relationships, moving faster without a calendar and the future of agencies.
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Solving the right problems
TBWA's George Nguyen on why we fail when we look for formulas.
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Airline innovation takes off
From Delta's in-air mentorship program to Virgin's Google Glass attendant, airlines beef up the customer experience.
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The home run mentality
TBWA's George Nguyen's on why agencies will fail if they ask clients to take all the risk.
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Saying no to pitches
TBWA's George Nguyen peeks behind the curtain on why an agency says thanks, but no thanks.
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Scotiabank AIDS Walk for Life keeps it simple
The organization is launching a multi-platform PSA campaign that drives home how easy it is to support the cause.
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TBWA\Toronto hires new managing director
George Nguyen joins the Toronto agency after heading up the network's Vietnam office for four years.
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CASSIES Silver: Gatorade’s G Series packs a wallop
The three-step system performed beyond expectations thanks to staggered launch.
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The un-siloed quest for integration
Whether from beginnings as a media-agnostic, digitally integrated agency or from a silo-heavy global network, creative houses across Canada still grapple with integration. How agencies approach the problem of meshing different creative disciplines.
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Petro-Canada puts parents in the shoes of Olympians
The petrol company's sponsorship of the 2012 London Games includes ads that show its support for athlete family members.
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TBWA adds Jennifer Simpson as digital director
She'll head up the new Digital Arts Network, while Tasha Dean, previous digital director moves to the New York office.
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Leo Burnett picks up two Bronze Pencils
The agency also took home two Merits, while Doug & Serge, TBWA/Toronto, Hard Citizen and Saatchi & Saatchi also nabbed awards of Merit.
