IBM
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In the News
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Canadian companies making progress in adopting AI strategies: IBM
More than eight in 10 Canadian companies are making progress in executing last year’s AI strategies, according to an IBM ...
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AWNY 2024: The implications of AI on ROI and brand narratives
Joshua Nafman, left, and Mark Zagorski On Tuesday, the Nobel Physics Prize was awarded to artificial intelligence pioneers Geoffrey Hinton from ...
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More Canadian CEOs believe in AI’s competitive advantage: IBM
But fewer Canadian execs see CX as important for enterprise transformation.
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With AI, retail can be revolutionized
IBM's 2024 Consumer Study reveals that only 9% of consumers are satisfied with the shopping experience.
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Canadians keen on trialing AI, but consumer satisfaction remains poor
IBM research shows users would be open to AI for product research and home decoration.
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Did you know Peloton isn’t just a bike?
From the C-Suite newsletter: With a rebrand, an app and a host of new classes, the fitness company is expanding its reach.
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Holiday travel is up, but marketers need to be aware of contradictions
Consumers are becoming more invested in travelling sustainably.
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Canadian holiday budgets exceed global counterparts
Insights from IBM also reveal that sustainable travel is becoming more of a priority.
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CEOs consider sustainability a huge challenge, only slightly behind cybersecurity
What's behind the steep jump? And what are the roadblocks to success?
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As digital booms, ease often outweighs safety concerns
During the pandemic, many Canadians overlooked privacy issues in favour of convenience online, finds IBM.
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How has COVID-19 shaped consumers’ eco views?
IBM finds the crisis has had more sway than news coverage or weather disasters, and it could be reflected in brand choice.
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IBM links up with Air Canada
Aeroplan becomes more intuitive and flexible in response to many being irked by user-unfriendly loyalty programs.
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Nearly half of Gen Z says its habits are less sustainable
An IBM report shows how the pandemic and tech developments have changed Canadians' environmental outlooks.
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C-suite leaders prioritizing digital transformation, employee support
But an IBM survey finds their efforts may not be as effective as they think.
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IBM ends facial recognition work over bias concerns
The company's actions on racial equity include condemning tech that violates human rights or could be misused by police.
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Consumers are losing hope in business’ privacy abilities
An IBM study shows that security and data sharing are major concerns, but Canadians are skeptical about if they'll be solved.
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IBM brings Watson to the masses
The company addresses a major hurdle to AI adoption by letting its platform run on any cloud platform.
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IBM to launch new AI adoption tool
The company wants to make it easier to adopt the emerging tech by addressing concerns about talent and transparency.
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Is data technology holding back customer engagement?
A global CMO survey shows that new platforms haven't always lived up to their promise.
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Business leaders split about impact of innovation: study
From automation to AR, there was little consensus about how tech will affect the way we work.
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IBM launches Watson Advertising
The company repackages the recently acquired Weather Company to fully take advantage of its data.
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Expect a boom in cognitive computing spending
Half of global CEOs expect to integrate it into business operations over the next three years.
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Tech in Action: Beam me up, Watson
IBM's AI will bring natural language voice controls to an upcoming Star Trek virtual reality game.
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Salesforce smartens up its AI capabilities with IBM
A partnership brings Watson to clients, in addition to the launch of image recognition for its existing Einstein platform.
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Ones to watch at ResolveTO
From chatbots to machine learning, check out which startups stood out at the new event's debut.
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Industry convergence top concern for CMOs
A global report from IBM looks at what top marketers are doing to take on the growing challenge.
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Want on-trend gifts? Ask Watson
How IBM is using its cognitive computer to help with holiday shopping.
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Advertising by the numbers
Tomorrow's next big thing is getting creative with the data you have and baking it into the stories you tell.
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Some marketers still struggling to evolve
A new report from the CMO Council shows that while the benefits are clear, digital engagement could still be better.
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Super intelligent attorney
IBM's Ross could give your lawyer a run for his money.
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Are you entertaining?
Part one of JWT's Trend Report finds Canadians are slow to embrace shopping anywhere, but really (really) want cool experiences.
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Tasting your music
Hyper Island students are turning sounds into foods, with a new program that creates recipes based on your tunes.
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Mixing artificial and business intelligence
In our second Next Big Thing installment, we examine where cognitive computing could take brands.
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When social media meets Minority Report
Twist Image's Mitch Joel asks whether products and services can be more social than humans.
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Exploring uncomfortable thoughts to find insights
Should we ban advertising products that harm people? Marc Stoiber says discussing ideas like this can keep the industry fresh.
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Iconic Olympic ads
Check out 10 podium-worthy spots from Games past.
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Bricks and mortar to overtake e-tailers: report
New technologies will help retailers create richer experiences bringing customers back to stores, according to the latest IBM 5X5 predictions.
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Editorial: Next big thing impact
Strategy executive editor Mary Maddever on the potential of big data and the new partnerships being forged because of it.
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Shopper marketing techs up
From geo-targeting to augmented reality shopping apps, brands and retailers get digital.
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Augmenting the shopping experience reality
IBM, Walmart and Lowes Canada all look to bring AR technology into stores.
