Initiative
Company Info
Agencies
Ranking 2022
2021 Rank
--The Work
Wendy’s reimagines a classic tagline to introduce its breakfast menu
TheScore brings character to its sports betting platform
Ownr makes the chaos of small business ‘less hard’
Properly teams up with The Scott Brothers
In the News
-
How does Wendy’s plan to win the breakfast wars?
From the C-Suite newsletter: The QSR gives us the skinny on how it plans to disrupt the category.
-
Canada Goose wants another bounce from its NBA teamup
The retailer ties another new collection into the self-expression message it has promoted alongside the partnership.
-
The Big Quit
How marketers and advertisers are combatting turnover by reimagining the future of work.
-
2021 Media AOY Gold: Initiative weaves its own Storyline
While the media agency works to identify exposure opportunities for brands, its new content division aims to create relevance.
-
Rethink makes a (first-ever) clean sweep at AOY
The shop won in Agency, Digital and Design, while 123W, NFA and Initiative took top honours in Small, PR and Media.
-
Eight lessons on how to work for change
Initiative's Ishma Alexander-Huet has spent two months sharing what she has learned about making the industry more equitable.
-
The A-List: Initiative
Doubling down on innovation and creating cultural velocity
-
The Agency A List: Initiative
When media is the message
-
2019 Agency of the Year: Media
Dig into the profiles behind the winning agencies and their investment strategies.
-
2019 Media AOY Gold: Initiative flips the script
How the shop is rejecting traditional adversarial relationships with media companies to create more collaborative programs.
-
Rethink is the 2019 Agency of the Year
The agency also won a Gold in Design and Silver in Digital, a category where FCB continued its winning streak.
-
Who is in the running for 2019 Media Agency of the Year?
The next shortlist for this year's gala covers shops that were tops in buying and planning.
-
Cannes 2019: Two Media Lion wins for Canada
FCB/Six and Initiative win Silver for "Go Back to Africa," while Ogilvy and Mindshare get Bronze for Hellmann's "Real Food Rescue."
-
The Agency A List: Initiative
The transforming Toronto agency is growing brands through culture
-
Up to the Minute: LP/AD gets a new partner
Plus, Chimera becomes PR AOR for K-Swiss and Prospectus expands creative with Neptune Blue acquisition.
