In the News
Heineken aims to ‘shake up’ thinking with new shop
Sid Lee will debut new work in May, including creative that "isn't part of a traditional advertising model."
The top agency stories of 2015
We continue our look at what shaped the industry 2015, this time through our most-read news out of the agency world.
Karen Howe leaves One
The SVP and CD hands the creative department to Michel Lange and Jacob Gawrysiak after 17 years.
The renaissance of relevance
The days of ads gently stroking consumers' social consciousness are coming to an end, predicts One's Karen Howe.
One awarded Dos Equis
The win adds to the agency's Heineken portfolio and will see "The Most Interesting Man in the World" again deployed in Canada.
One Advertising plays in the Sandbox
The Toronto independent, along with three American shops, have joined together.
Plan Canada’s ripple effect
The non-profit behind Because I am a Girl looks to drive awareness for the organization as a whole.
Canadian Blood Services selects One as AOR
The Toronto agency will help the non-profit increase recruitment and retention.
One of these babies won’t get a fair chance
Girls' rights and human rights are the same, says a new campaign from Plan Canada.
It’s time to grow a pair
Fathers are providing the marketing motherlode, says One Advertising's Karen Howe.
The covers that almost were…
A behind-the-scenes look at our cover contest to celebrate our silver jubilee.
Mentor Exchange open to applicants
For its fifth year, the AMA-run program has revamped itself, aiming to attract mid-level professionals and mentors.
Dairy Farmers puts on its game face
The new campaign for chocolate milk calls out the beverage's credentials as a natural, post-workout recovery drink.
Radio ads listen back
Can you hear me now? Smart radio ads may be the next best way to engage drivers.
Ripley’s Aquarium launches a spring push
New OOH, print and digital ads from One Advertising promise 100% off boredom.