Rethink Breast Cancer
Company Info
The Work
Rethink Breast Cancer’s new collection comes with a brand refresh
Rethink Breast Cancer is game for the ‘Booby Bowl’
Knix pairs with Rethink to highlight survivors
Rethink Breast Cancer reinvents the hotline
In the News
-
Rethink Breast Cancer debuts new look with a month of events
The charity is bringing its digital-first approach together with the need for in-person, community focused touchpoints.
-
Cause Doctors: Strategies for Rethink Breast Cancer
Ideas from Public's Phillip Haid and Thinking Unstuck's Mark Tomblin include an "essential goods" fundraiser and at-home walkathons.
-
2017 Strategy Awards: Rethinking the cancer conversation
The Give-A-Care campaign featured custom products to help young women through treatment.
-
2017 Brands of the Year: Rethink rejigs the non-profit model
Up next: continental expansion and tween outreach.
-
Creatives’ insights: The brutal honesty behind ‘Give-a-Care’
Lg2's Chris Hirsch on what drove the project beyond the initial ask.
-
Cannes 2017: Canadian work wins big in Design
A focus on simplicity helped six Canadian agencies collect 10 more wins for the country.
-
Cannes 2017: Cossette, FCB pick up Gold Health Lions
Lg2 is also bringing home a Lion as the first awards of the festival are announced.
-
AToMiC 2017: Beyond tears and victimhood
Cause campaigns choose empowerment over sentimentality, and win big at AToMiC.
-
Shopper Innovation Awards: Donations with benefits
SickKids and Rethink Breast Cancer offered donors more than the joy of giving.
-
Rethink Breast Cancer goes kid-friendly
An animated series, which uses the voices of children, tackles challenging conversations around cancer.
-
Up to the minute: Time for Client of the Year
Plus, WD-40 gets a new digital shop in Canada, and more news from the past two weeks.
-
Rethinking risk
Rethink Breast Cancer's new documentary reveals what it means to be high risk for the disease.
-
Rethinking outreach
Rethink Breast Cancer takes inspiration from Vogue for its latest branded content push.
-
Cause marketing to the extreme
The desire to break through the clutter has many charities aiming for a major emotional response. Strategy examines the risks and rewards of marketing messages that teeter on the fringes.
-
Mobile: who’s doing it best
Industry experts weigh in on their favourite mobile-related executions, apps or campaigns of the past year.
-
Made you laugh
We asked a couple of industry insiders, known for their funny bones, to weigh in on a few of the funniest commercials of the past year.
-
Rethink Breast Cancer wins at TED
The "Your Man Reminder" campaign and app, created by John St., are named one of the world's top Ads Worth Spreading.
-
Rethink creates awareness with hunks
The charity launched an app that has near-naked men reminding women to touch, look and check their breasts.
