Rethink
Company Info
Agencies
Ranking 2025
2024 Rank
#1Address:
Vancouver
700 - 470 Granville St.
Vancouver BC, V6C 1V5
Phone: (604) 685-8911
Toronto
400 - 96 Spadina Ave.
Toronto ON, M5V 2J6
Phone: (416) 583-2178
Montréal
980 - 55 ave du Mont-Royal Ouest.
Montréal PQ, H2T 2S5
Phone: (514) 316-8282
Award-Winning Clients 2025
Award-Winning Talent 2025
Creative Directors
Art Directors
Copywriters
Planners
Designers
The Work
Coors Light makes rock stars out of regular people with fake record label
Lay’s tells farm-to-bag story through well-known catchphrase
Kraft Heinz’s ‘Made With’ platform brings brand closer to home
Peace Collective and Molson celebrate Canada Day in style
In the News
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Cannes Lions 2025: Gold and Bronze Young Lions go to Rethink and Cossette Media teams
There’s got to be something in the water at Rethink. Once again, the agency cleaned up at Cannes, taking home ...
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Cannes Lions 2025: More Lions go to Rethink and Weber Shandwick
Strategy is on the ground in Cannes, bringing you the latest news, wins and conference highlights all week long. Catch ...
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Cannes Lions 2025: Media jury celebrates Heinz’s cultural hack and Dove’s AI reckoning
Strategy is on the ground in Cannes, bringing you the latest news, wins and conference highlights all week long. Catch ...
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Cannes Lions 2025: From sleepless nights to cultural flips, Canada lands nine Lions
Strategy is on the ground in Cannes, bringing you the latest news, wins and conference highlights all week long. Catch ...
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Cannes Lions 2025: Rethink, Gut, FCB and Klick earn Lions in Entertainment and Film Craft
Strategy is on the ground in Cannes, bringing you the latest news, wins and conference highlights all week long. Catch ...
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Zulu Alpha Kilo receives Best of Show honours at inaugural Coasties awards
Photo credit: Lindsay Elliott Photography Zulu Alpha Kilo took home Best of Show honours for its “Wäsche of the Wild” campaign ...
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Cannes Digest: All the Canadian medallists and finalists in one place
Strategy is on the ground in Cannes, bringing you the latest news, wins and conference highlights all week long. Catch ...
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Tangerine gives cars a rest on Bike For Free Day
Tangerine is encouraging Torontonians to opt for an environmentally friendly mode of transport and to give their cars a rest. With ...
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Agency Moves: Arrivals + Departures appoints VP of data and innovation
A+D brings VP aboard Arrivals + Departures (A+D) has named Liam Steuart its VP of data and innovation as the shop ...
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Cannes Lions 2025: Shortlisted Young Marketers and Lions revealed
Twenty-nine Young Lions and Young Marketer teams are one step closer to representing Canada on the global stage at the ...
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2025 CRC: Canada’s top designers on the discipline’s future
Strategy’s Creative Report Card is back – this time with fresh perspective. We’re diving into the minds of the CRC’s top ...
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CRC ’25: What top ADs love (and loathe) about advertising
Strategy‘s Creative Report Card is back – this time with fresh perspective. We’re diving into the minds of the CRC’s top ...
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2025 CRC: The top Planners on what they had to unlearn about strategy
Strategy‘s Creative Report Card is back – this time with fresh perspective. We’re diving into the minds of the CRC’s ...
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2025 CRC: Canada’s top CDs on leading teams
Strategy‘s Creative Report Card is back – this time with fresh perspective. We’re diving into the minds of the CRC’s ...
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2025 CRC: In conversation with the top CCOs
Strategy‘s Creative Report Card is back — this time with fresh perspective. We’re diving into the minds of the CRC’s ...
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Knix and Rethink clinch top prize at 2025 AToMiC Awards
Under the immersive lights of the Design Exchange, 23 agency powerhouses were recognized at the AToMiC Awards Thursday night in ...
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Strategy launches the 2025 Creative Report Card
The 2025 Creative Report Card has officially landed. As we have done since 1989, the strategy team poured through thousands of ...
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Agency Moves: Rethink names group strategy director, plus ICA revamps board
Rethink adds group strategy director Mauricio Barreda has joined indie creative shop Rethink as group strategy director and will take on ...
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Agency Moves: YPR makes trio of hires, plus changes at Rethink and Leo
New VP of PR among YPR recruits Marketing PR agency YPR is growing. Paulami Mehta, based in Toronto, has been named vice-president ...
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Agency Moves: VML names ECD, Mosaic selects new ACD
VML adds Sarah Rutherford as ECD Sarah Rutherford is starting a new position as executive creative director at VML. She spent ...
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Musée d’art contemporain de Montréal (MAC) commissions Rethink
As part of an extensive architectural transformation, the Musée d’art contemporain de Montréal (MAC) commissioned Rethink to redesign all the ...
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Cobs gets to the centre of a bagel debate
While it appears more folks favour “baygul” versus “baggle” in terms of pronunciation (at least on Reddit), the debate has ...
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Agency Moves: AdClub TO leadership change, The Hive names VP of strategy
AdClub appoints 2025 leadership team The Advertising Club of Toronto (AdClub) has appointed a new leadership team for 2025, effective Jan. ...
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Agency Moves: Rethink promotes creative group, Veritas adds a VP
Rethink names two ACDs, ups Geoff Baillie and Zachary Bautista to group CD Geoff Baillie (pictured) is starting a new position ...
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Which agencies captured Canada’s 48 Epica medals?
The 2024 Epica Award’s show doesn’t go live for another two days, but that’s not stopping the organizer from revealing ...
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Agency News: Dentsu names Americas EVP, Rethink ECD gets Cannes plaudits
Dentsu Creative Canada CSO appointed to new role Rafik Belmesk (pictured) is the new EVP strategy for the Americas at Dentsu ...
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Tennis legend voices support of PWHL in new Scotiabank work
Founding PWHL sponsor Scotiabank is celebrating the new women’s hockey league with the voice of a tennis legend and advocate ...
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2024 Epica Awards reveals 75 shortlist nods for Canadian agencies
Canadian agencies earned 75 nominations in the 2024 Epica Awards shortlist, with the winners to be announced during an online ...
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Best of the Best and Top Cause awarded to Kraft Heinz and North York General at the CMAs
It was only fitting that, as Swifties descended in Toronto for the much-hyped Eras tour on Friday, a campaign that ...
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Rethink launches full-service PR shop under Sean McDonald and Meredith Burns
Rethink global CSO Sean McDonald, left, and PR head Meredith Burns. Rethink has officially launched a full-service public relations offering under ...
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McCain combats ad fatigue with a “content hub” cafe
McCain’s Happy Frydays Café is meant to combat corporate ad fatigue and to be a content hub as much as ...
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What’s behind Rethink, Courage and BHLA’s AOY success?
For the next few days, we will be rolling out profiles of this year’s Agency of the Year winners. Check ...
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AOY 24: Rethink on creating the conditions for success
This article was originally published in the Fall issue of Strategy Magazine AGENCY | GOLD + DESIGN | GOLD + DIGITAL ...
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Who won what at the 35th Agency of the Year awards
History appears to be made every year that Rethink enters the awards circuit, and 2024 is no exception. For the ...
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Lactalis organic yogurt for kids lands on shelves
The dairy brand is pushing Olympic during the back-to-school season.
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Golf Town plans record-breaking tee off
The event will see hundreds of people golfing together to make the sport more welcoming.
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Team Canada’s parents take centre stage in Molson campaign
The brand offered paid sponsorships to the unsung heroes behind elite athletes.
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Windows outage opens door for Decathlon campaign
The sports retailer encouraged people to get outside during a global tech outage.
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Rethink is Cannes’ Independent Agency and Network of the Year
The agency landed on multiple overall rankings at the festival.
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Cannes Digest: Canada’s Cannes Lions total rises to 39
The wins come from a final tally of 166 shortlist nominations in 2024.
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Cannes Digest: Klick and Rethink lead way in Canada’s Lions wins
With one category left to report, Canada has totaled 163 shortlist nods this year.
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Cannes Lions 2024: Nearly a dozen more Lions on day two
Klick, BHLA, Critical Mass, Leo Burnett, VML, Cossette, FCB, Rethink, Kid Studio and Sid Lee have some shiny new Silver and Bronze medals to add to their mantle.
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Cannes Lions 2024: Aaron Starkman spills agency secrets, wins Gold Lion
Canada's only top medal in the Outdoor category went to "Coors Lights Out."
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Cannes Lions 2024: And the winners are… early
The festival is revealing the Silver and Bronze winners hours ahead of the evening gala, which will showcase the Gold and Grand Prix medalists.
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Cannes Lions 2024: Canada nabs more nods
Another day, another batch of shortlist mentions for agencies Critical Mass, Dentsu, Edelman, FCB, Rethink and VML.
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Scotiabank, Rethink lead winners at inaugural PrideAM Awards
The 2SLGBTQ+ advocacy organization also unveiled its first board of directors this week.
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FCB, Leo Burnett, Dentsu and BHLA win Best of Show at 2024 Marketing Awards
Rethink also picked up the most Gold awards of the night across categories.
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Agency Moves: Rethink adds Daisy Qin as strategy director
Plus, hirings and promotions at Publicis, Peach and Zerotrillion.
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Kraft Heinz expands Canadian footprint with Pure J.L. lineup
The new product line launched exclusively, north of the border.
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Dentsu, Rethink pick up Yellow Pencils at 2024 D&AD Awards
FCB Canada also picked up a rare White Pencil award at Wednesday's event.
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Rethink, Zulu Alpha Kilo leads Canadian agencies at 2024 ADC Awards
Sid Lee, Citizen Relations and Cossette were also recognized with several awards.
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Rethink named Independent Agency of the Year at One Show
The agency also won a Penta Pencil for its ongoing work with Kraft Heinz.
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Rethink leads Canadian agencies at 2024 One Show
FCB, Angry Butterfly and Dentsu also added Gold Pencils to Canada's tally.
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Canadian agencies pick up two Grand Clios
Rethink and VML were recognized at Wednesday's ceremony in New York.
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Rethink, FCB, Dentsu pick up multiple Golds in 2024 Clio Awards
Canadian agencies won 15 Golds in this year's awards.
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Mastering the dance between human ingenuity and tech evolution
How some of this year's top advertising professionals are supercharging their creative process.
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From observation to insight: Will AI ever make the creative leap?
Rethink's Aaron Starkman and Sean McDonald share their thoughts on the tech.
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Strategy releases the 2024 Creative Report Card
In case you missed it, see how the country's top agencies, brands, creatives and strategists ranked this year.
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Rethink bolsters its leadership ranks with creative director hire
The shop's ECD says it's one of the biggest hires since it opened the Montreal office.
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In Brief: Rogers moves creative to Publicis
Plus, Leo Burnett Toronto promotes Kohl Forsberg to ECD.
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Industry Moves: Immortal Awards recognize first Canadian project
Plus, Level5 promotes managing partner
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Rethink elevates Julian Morgan to head of strategy
The promotion comes after Morgan was named partner in 2022.
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Rethink adds to its senior leadership in Vancouver
Don Shelford is a Wieden + Kennedy veteran who's created Cannes Grand Prix-winning work for Volkswagen and Mailchimp.
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Purdys Chocolatier reconnects Canadians with loved ones through a game
The confectionery retailer is leaning into holiday loneliness to engage with diverse consumers.
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Canada leads in agency noms for 2023 Epica Awards
The global ad and marketing trade press recognized 17 Canadian agencies with 98 nominations.
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Kraft gets to the bottom of peanut butter jars
The CPG is making leftover scraps scannable in new AI-driven Skip promo.
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2023 Brand of the Year: Molson embraces unity
How the brewery finalized its revitalization plan with a platform that includes all Canadians.
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2023 Brand of the Year: Decathlon plays well with others
The sporting goods retailer is using value-centric messaging to boost its fortunes.
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FCB wins Best of the Best at CMA Awards
FCB led the pack with seven Gold award wins, while Rethink, Dentsu and Zulu Alpha Kilo also had strong showings.
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Rethink leads the class at ADCC Awards
The independent picked up Agency and Interactive Agency of the Year at the gala.
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A look at the 2023 Digital AOY winners
The work that led to FCB, Rethink and Zulu Alpha Kilo winning an Agency of the Year title.
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2023 Agency of the Year Gold: Rethinkers don’t believe in the status quo
In true fashion, the agency likes to work with clients that are equally obsessed with living their values.
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In Brief: BeaverTails finds VP of marketing in former McCann exec
Plus, Egg Farmers of Ontario names CEO and McKim/Sherpa get a makeover.
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In Brief: New leadership at Canadian indie shops’ US outposts
Rethink and Sid Lee add senior level talent stateside.
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Cannes Lions 2023: More Gold Lions for BBDO, FCB and Rethink
Here are the winners from the Brand Experience & Activation, Creative Commerce, Creative Effectiveness, Creative Strategy and Mobile categories.
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Cannes Lions 2023: FCB and Adidas win Grand Prix in Direct
Meanwhile, Rethink and Denstu Creative each took home a Bronze for work for Kraft Heinz and SkipTheDishes.
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Cannes 2023: BBDO and Rethink win Entertainment Lions
"Missing Matoaka" strikes again, while "The Unburnable Book" gets its first trophy.
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Cannes Lions 2023: And the first Golds go to Rethink, BBDO and Ogilvy
There were over half a dozen Lions in the Pharma, Health & Wellness, Outdoor, Print & Publishing and Radio & Audio categories on Monday.
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LG2 takes a pair of Grand Prix at the Idea Awards
Rethink, Principal, Touche! and Cossette were also among the big winners at the show for Quebec's ad industry.
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Performance Art, BHLA, NFA and Citizen Relations win Best of Show at 101st Marketing Awards
Rethink won the most Gold, while BBDO and Edelman were also recognized with M for Mpact awards.
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In Brief: Tangerine expands its relationship with Rethink
Plus, Reebee vet Mark Smith joins Caddle and William Thomas names a new VP.
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BBDO Canada, Performance Art win Yellow Pencils at D&AD
Rethink and Klick were also among the Canadian agencies with multiple Pencil wins.
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BBDO, Rethink and Performance Art lead Canadian Gold Pencil class
Angry Butterfly, FCB Toronto, BHLA and Klick Health round out The One Show's top Canadian prize winners.
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The Hive, Performance Art and Klick are big Canadian winners at the ADC Awards
Rethink, Paprika and Amar Chebib also took home Gold Cubes.
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Performance Art wins Grand Prix at 2023 SIA Awards
Rethink also walked away with 16 Golds wins at the awards recognizing the best shopper and activation work.
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Why marketers should resist short-term strategies
An ICA report finds quick-fix marketing leads to weaker, less profitable brands.
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Telus brings Rethink, Carat and WPP onto its agency roster
The telco adds new partners to work on different lines of business and modernize elements of its marketing.
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Winners announced for 2023 Canadian Young Lions
Come see the cases that won five teams the chance to represent Canada at Cannes Lions.
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Rethink leads global agencies in ADC nominations
Klick, Leo Burnett, Performance Art, FCB and Cossette are also among a long list of Canadian agencies earning shortlist spots.
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KitKat gives Ramadan bars to Muslim content creators
The Iftar Bar has 30 pieces meant to be enjoyed when breaking a fast at sundown.
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Eight Canadian nominees shortlisted for Campaign’s Global Agency of the Year
This year's contenders span creative, media, PR, DEI and individual categories.
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FCB leads Canadian agencies on WARC Effective 100
Zulu Alpha Kilo and Ogilvy Canada also landed on the list of shops that were most effective over the last year.
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New Establishment Agency: Emma Ruthnum builds diversity from the ground up
The Rethink broadcast producer drove the agency's IBPOC internship initiative.
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2023 Creative Report Card: Rethink is anything but boring
Agency partner (and this year's top CCO) Aaron Starkman on creative risk, process and challenges.
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2023 Creative Report Card: The creative culture hackers
The dream team on thorny challenges, finding inspiration and achieving greatness.
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2023 Creative Report Card: The playmaker
Sean McDonald on pace of change, understanding consumers and the work he loved most this year.
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2023 Creative Report Card: The inspired contrarian
Mike Dubrick on deadlines, agency growth and inspiration.
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2023 AToMiC trends: Connecting IRL
OOH achieved a whole new level of engagement post-pandemic.
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2023 AToMiC trends: How to harness starpower
Brands are reinventing the art of collabs and how they partner with celebs and influencers.
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2023 AToMiC trends: The new consumer champions
Can brands become real heroes and stand up to fight injustice? (Cape and tights entirely optional.)
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FCB, MediaCom and OLG win AToMiC Grand Prix
"Dream Drop" took the night's top prize, while Rethink walked away with the most Gold wins.
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Dentsu Creative names Maxime Saute as ECD
The former Rethink partner will help shape the recently merged agency network's creative product in Canada.
