Toyota wakes up dormant car buyers
Toyota’s push for global mobility at the Super Bowl
Subaru wants to redefine the 1% experience
In the News
Seven in 10 Canadians plan to buy an EV within 10 years
Environmental concerns and operating costs are the biggest motivators, but cost and lack of infrastructure remain barriers to entry.
Brands struggling to stand out should focus on emotion
Forrester suggests a better understanding of how brands make customers feel could help stagnant experiences.
How the automotive industry is being disrupted
Some car companies are beginning to use new tools to provide their own Amazon-like experiences for customers.
Toyota Canada picks The&Partnership, Vision7
The agencies are partnering again to create a bespoke agency for the automaker's newly consolidated dealer assignment.
Tech in Action: Toyota prints a sensory experience
The automaker builds sensors and scents into a magazine ad to convey the excitement of the new Camry.
Toyota to consolidate tactical marketing
The automaker and regional dealer associations are looking for a single agency to handle the newly combined assignment.
What do car buyers pay attention to in the showroom?
An eye-tracking study reveals some insights into which promotional materials and parts of the vehicle draw in consumers.
Tech in Action: Toyota’s teen driver takeover
The automaker's Android app seizes a speeder's Spotify and offers up a cringeworthy replacement.
The state of the connected car
Automakers are rushing to develop the best in-car platforms, but the real possibilities remain elusive.
Toyota turns to tech
The automaker's new digitally-driven experiential play targets millennials outside of the traditional dealership.
Reaching for reconnection
Consumers are looking to switch off and live more "real" lives - and brands are listening.
Next Big Things: Creativity gets automated
Keep your eye on neural networks, and forget devising just a single clever campaign, our pundits say.
Act like a lamb and you won’t be among Lions
Cundari's Andrew Simon on why small budgets are no excuse not to be brave with creative.
Weekend reading: Normalizing today’s normal
We examine how a recent marcom diversity onslaught is helping to usher in a new era of normalization in mainstream advertising.
Who’s winning the online popularity contest?
Analytics company Infegy ranks the 50 most popular brands online.