Max Valiquette
Agencies 2025
List of Awards
2021
The Work
Brands court the modern man
In the News
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Diamond grows its creative leadership
Creative director Jordan Cohen is the latest addition the agency has made to respond to growing remits.
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Meet the 2022 Strategy Awards co-chairs and live jury
The competition kicks off with four new categories and an April 11 early-bird deadline.
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What can brands learn from fin-fluencers?
TikTok has given rise to a host of Gen Z-friendly creators who dispense digestible advice on complex financial concepts.
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Generation C(OVID)
Diamond's Max Valiquette and Will Fornuff explain how brands should be marketing to younger generations when traditional life trajectories have been disrupted.
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When pivoting manufacturing makes sense for a brand
Canada Goose and Knix are the latest companies to use their resources to address medical supply shortages.
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Max Valiquette joins Diamond as chief strategy officer
The first to hold the position, Valiquette has been tasked with leading and elevating a growing department.
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Teach me to drink
Beverage brands are getting consumers to sip from the fountain of knowledge.
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The future of advertising is non-linear
Publicis' Max Valiquette and Jon Crowley on the trends shaping how we connect with brands.
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Publicis hires Max Valiquette
The agency's new VP of strategic planning will lead the practice in the Toronto office.
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Weekend reading: Normalizing today’s normal
We examine how a recent marcom diversity onslaught is helping to usher in a new era of normalization in mainstream advertising.
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It was a very good year
Despite woes over globalization and shrinking budgets, Max Valiquette looks on the bright side.
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Throwback Thursday: strategy in 2002
For our 25th anniversary, we're travelling through time. In '02, healthy food was all the rage and Grip Limited was born.
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Canadians open to a sharing economy: study
People are willing to rent out their tools, electronics and even pets to total strangers. What does that mean for brands?
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Brands play dress-up with fashion
As designers blend tech and style, and clothing gets smarter, brands are trying it on for size.
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Making love last: Advice for the jaded shopper marketer
Industry experts channel Dear Abby to weigh-in on data sharing and successful re-packaging.
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What the hell is Normcore?
Should marketers embrace the latest fashion trend or will it disappear faster than you can say Harlem Shake?
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The myth of the second screen
Bensimon Byrne's Max Valiquette argues the term second screen is flawed because consumers aren't married to any particular form of screen.
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Consumerology: Selling asset-light
Bensimon Byrne's Max Valiquette looks at the need for brands to adapt from selling goods to selling services.
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Consumerology: Don’t tweet angry
Bensimon Byrne's Max Valiquette muses on how brands should respond (or not respond) to angry social media rants.
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3D printing goes mainstream
The industry weighs in on how agencies and brands are using the tech now, and how they may use it in the future.
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Dear Banana Republic, it’s not me, it’s you
Bensimon Byrne's Max Valiquette ends his long-term relationship with the clothier for losing sight of itself.
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3D printing revolution is here
Bensimon Byrne's Max Valiquette muses on why marketers need to take note of the rapidly growing technology.
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On tacos and fashion
Bensimon Byrne's Max Valiquette muses on what shopper marketers can learn from the unlikeliest of pairings.
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Instagram & Pinterest insider intel
Industry experts weigh in on how brands can best take advantage of the latest social media trends.
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Facebook, shopper marketing and you
In his column this month, Max Valiquette from Bensimon Byrne looks at the opportunities of the social network at shelf level.
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Canadians favour online customer service
In this month's Consumerology, Bensimon Byrne's Max Valiquette examines why retailers need to make CS top-of-mind.
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Customer service: Front-line or last line?
In this month's Consumerology, Bensimon Byrne's Max Valiquette looks at the changing face of CS reps in an online world.
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You’ve got retail: The online subscription service
Bensimon Byrne's Max Valiquette looks at why marketers shouldn't ignore the shopping method, which will soon enter the Canadian market.
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Viddy, Socialcam and YouTube tee off
New video-sharing mobile apps are gaining ground, but are they going to usurp YouTube’s shining star in the video space? We asked a few industry pundits to weigh in.
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Consumerlogy: Defending the indefensible – the QR code
Bensimon Byrne's Max Valiquette finds shopper marketing hope in oft-poorly used black-and-white dots.
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Consumerology: Look to those most immersed in social network for future
Bensimon Byrne's Max Valiquette says Canada's most engaged social media users want more discounts and coupons.
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Consumerology: The social media brand problem (or the 25% solution)
Bensimon Byrne's Max Valiquette says brands need to become more coherent in social networks to encourage consumer connection.
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Consumerology: Micro-social networks provide more POP options
Bensimon Byrne's Max Valiquette on how micro-social networks can help shopper marketers provide consumers with more compelling offers.
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Consumerology: Thinking broadly about pharma
Bensimon Byrne's Max Valiquette on why pharma brands have to define the category in its broadest context, or risk being left behind.
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Consumerology: It ain’t easy being green
The environment has become less important to Canadians, and Max Valiquette looks at what this means to shopper marketers.
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Consumerology: Surviving the holidays
Max Valiquette on an impending bleak holiday season, and how marketers can prepare for it.
