Procter & Gamble
Company Info
Brands
Ranking 2025
2024 Rank
--Agency Partners 2025
In the News
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Departures: P&G Canada’s Geraldine Huse retires
Industry veteran Peter Pigeon is also leaving his agency post.
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Procter & Gamble reports flat earnings
The CPG continues to invest in "reach, and frequency with strong quality of communications."
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Procter & Gamble moves more media buying in-house
The company remains focused on daily use products, but is taking a write-down on Gillette.
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The feminist evolution of menstrual underwear advertising
From C-Suite: how marketers began mainstreaming a reusable product.
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Marketing efficiency and price hikes boost P&G revenue
The CPG topped expectations after boosting ad spending by nearly half a billion dollars.
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P&G boosts its Q3 ad spend as net sales spike
The CPG says that ad spending is becoming more efficient with its ability to conduct in-house scheduling.
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P&G hikes ad spend amidst sales slump
While overall volumes are down, the company expects its share to hold across categories.
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Corner Office Shifts: Beiersdorf Canada’s leadership changes hands
Plus, Procter & Gamble invests in marketing and tech hires.
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Price spikes boost P&G’s bottom line
The CPG is also investing in first party data to improve the precision of media spending, half of which is now digital.
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P&G gets big sales boosts across categories
The CPG is maintaining its ad investment, saying messages about sustainability have been particularly successful.
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Personal health care drives P&G sales higher in Q2
With market share growth in nearly every category, the company expects its variety will help retain inflation-wary consumers.
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Health care continues to drive P&G’s sales growth
The CPG giant also incrementally increased marketing and promo spend amid supply chain related price hikes.
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Personal health concerns continue to drive brand trust
BrandSpark's Most Trusted Awards adds a slew of new categories informed by shifting consumer interests during COVID-19.
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P&G’s focus on performance continues to drive growth
The CPG reiterated the role brand investment and product "superiority" would have in driving consumer choice and pricing.
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P&G boosted its marketing spend in Q1
The CPG giant is delivering on its plan to "reinvest" cost savings as sales spiked in nine out of ten product segments.
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Sampler recruits testers to make masks
Demand for the at-home sampling start-up has remained high, and now it is including sewing kits in the boxes it sends to members.
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Innovation Monitor: P&G pursues sustainable diapers
The CPG co is developing recyclable absorbent diapers as part of its broader sustainability goals.
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SickKids and Cossette take CASSIES Grand Prix
The awards celebrated the industry's most creative results-driven work at a Toronto gala Wednesday night.
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CASSIES Gold: Gaining cents with scents
Leo and P&G take a playful, premium approach to help Gain elevate itself from other detergents.
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2017 Strategy Awards: Gain taps into scent-vertising
The brand's campaign took a playful tone by mimicking perfume ads.
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Why agencies compete on price
Former Cadbury marketer and current CASSIES editor John Bradley on how to solve the price war problem.
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AOY Gold: Leo Burnett’s winning vision
After a huge year on the awards circuit (including an Emmy), the agency wins its second consecutive Agency of the Year Gold.
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PR AOY Gold: MSLGroup gains influence
The agency leverages its relationships with its Publicis sister agencies, and rallies influencers to create a recipe for success.
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Check it out: P&G’s Pan Am play
The CPG giant brings back "Thank You, Mom" just in time for the Games.
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Canada’s four Branded Content wins
Our country takes home two Silvers and two Bronzes in the category.
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Leo Burnett wins a Glass Lion #LikeAGirl
The Grand Prix went to another feminine hygiene campaign, Whisper Sanitary Napkins in Mumbai, India (pictured).
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#LikeAGirl wins PR Grand Prix
The campaign, with PR out of the U.S., also picked up a Gold, while Grey Canada picks up another Gold for "Groceries not guns."
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Canada wins two Golds in Promo & Activation
Leo Burnett's "#LikeAGirl" takes a Gold and Bronze at Cannes, while Grey wins Gold for "Groceries Not Guns."
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Canadian Young Lions winners revealed
Winners from Bensimon Byrne, Konrad, Leo Burnett, PepsiCo Canada, Procter & Gamble, Olive Media and M2 will be heading to Cannes this June.
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Leo Burnett and JWT pick up White Pencils
Check out what Canadian work will be picking up D&AD Pencils at the London awards ceremony in May.
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P&G to consolidate agencies
The company looks to reduce its number of agency relationships to cut nearly $500 million from its agency fees globally.
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Weekend reading: Normalizing today’s normal
We examine how a recent marcom diversity onslaught is helping to usher in a new era of normalization in mainstream advertising.
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Creative Report Card: Leo Burnett Always brings it
The agency's "Like a Girl" campaign landed the shop and client P&G in the #2 spots on the agency and brand lists, respectively.
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What builds trust: report
Which CPG tops BrandSpark's annual trust survey with nearly four times as many brands on the list as its nearest competitor?
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P&G to jettison more than half its brands
Less will be more for the world's largest maker of consumer goods.
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MAOY Honourable Mention: Starcom MediaVest Group’s content push
The media agency is recognized for work for P&G, Express and Microsoft.
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Leo Burnett picks up two Bronze Pencils
The agency also took home two Merits, while Doug & Serge, TBWA/Toronto, Hard Citizen and Saatchi & Saatchi also nabbed awards of Merit.
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From consumers to fans: the new brand relationship
Creating conversations and experiences that win fans is the new Holy Grail, and R&D and PR is part of the reward.
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P&G’s reasons to smile
Christine DesJardine is breathing new life into the oral care business.
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P&G launches time-saving challenge
The "It All Starts with Yes" program aims to improve family life with a contest and coupon component.
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An exit interview with Tim Penner
Strategy met with Procter & Gamble's Canadian president on the eve of his retirement to review his three decades in the biz.
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At home with P&G
Falguni Desai, category brand manager for home care, shares the strategy behind Febreze's "Breathe Happy" mission and her battle to get Dawn into the cart.
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Febreze launches global ‘scentsus’
The Procter & Gamble brand's latest campaign asks consumers to guess that scent.
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Tim Penner bids adieu to P&G
The company's Canadian president will retire at the end of the summer, to be replaced by Thom Lachman.
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Pantene is making good hair days easier
The CPG co is launching a massive restage, debuting “New Customized Pantene.”
