Burger King
Company Info
Brands
Ranking 2024
2023 Rank
#96Agency Partners 2024
The Work
Burger King launches new ‘You Rule’ positioning in Canada
Burger King channels classic horror to make the Franken Whopper come alive
The best in brand foolishness
Brands celebrate Valentine’s Day
In the News
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Marketers on the Move: Burger King Canada names new marketing director
Plus, DFO, WestJet, Kensington Tours, World Vision Canada and Keurig Dr Pepper moves.
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Redberry Restaurants adds VP, marketing
The QSR franchisee partner has hired former Restaurant Unlimited COO Chelsea Kellock.
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BHLA crowned Burger King’s AOR
The agency will be responsible for elevating creative and integrating the QSR's entire brand experience.
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Burger King appoints Patrick O’Toole as new CMO
The former PepsiCo exec will accelerate the QSR's "Reclaim the Flame" strategy in both Canada and the U.S.
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Corner Office Shifts: L’Oreal’s new position takes a social stand
Plus: Walmart Canada searches for CEO while Burger King appoints CDO.
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How Tim Hortons is sticking to basics while pursuing new opportunities
The QSR gave a glimpse into its investment priorities as its performance continues to boost fortunes at parent company RBI.
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RBI thinks dinner can drive more growth at Tim Hortons
With an increased ad investment driving growth at the company, it is now looking at places where it can grow share.
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RBI plans for a 50% reduction in emissions by 2030
The parent of Tims, Popeyes and Burger King will test more efficient restaurant designs this year and expand new farming methods.
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Is it time to put purpose on pause?
Excel and Burger King got The Township's Karen Howe wondering if brands will ease their quest for purpose-driven marketing.
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Loop launches in Canada
Kraft Heinz is among the CPGs testing what consumers want from the sustainable DTC platform, which is eyeing in-store deployments for its next phase.
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The design trade-off between innovation and familiarity
John Bradley and Carrie Bradley ask if recent attempts to update what brands stand for is worth losing what consumers know and love.
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Up to the Minute: Burger King goes retro for redesign
Plus, Viral Nation hires a DDB vet and 1Milk2Sugars adds two cruelty-free beauty clients.
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Tech in Action: Print goes programmatic
A joint ad between McDonald's, Burger King and Subway used the pages of a newspaper to serve personalized content.
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Cannes 2019: FCB/Six medals again, this time in Mobile
CCO Ian MacKenzie on Canada's potential in the category following the Bronze win.
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Tech in Action: Burger King shows the ridiculous potential of AI
The QSR aims to prove the value of human creativity in a tech-obsessed industry.
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From Cannes: Burger King’s CMO and the hacker mindset
Fernando Machado explains how the brand is able to take on everything from movie theatre regulations to airport fare.
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Tech in Action: Building a burger on Instagram
Burger King used polls in its stories on the social platform to create and deliver coupons for customized meals.
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Start thinking about your screen-less presence (column)
Mitch Joel gives brands the questions they should be asking in a voice-centred market.
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The Quickfire: What keeps the AMA’s Russ Klein up at night?
The former Burger King global marketer on ethical dilemmas and why awards matter.
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Cannes 2017: What is too creepy in Direct and Creative Data?
'We've never seen anything as invasive as that,' jury president says of Direct Grand Prix.
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Cannes 2017: Print doesn’t have to suck
The Print & Publishing jury president explains why the Grand Prix stood out in a category Canada was shut out of.
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Tim Hortons heads to Southeast Asia
Following a master franchise model that's proven successful for Burger King, the coffee chain is entering the Philippines.
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The viral icing on the brand cake
But first you have to bake it, editor Emily Wexler tells brands in our October issue.
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Overall Brand of the Year: Crowning Tim Hortons
There's no stopping this beloved Canadian icon. From product and tech innovation to going viral, here's how to secure the top spot on the Brands of the Year list.
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Tim Hortons and Burger King complete whopper of a deal
The burger chain acquired the iconic Canadian restaurant to form the world's third-largest QSR company.
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We need a value play
Jay Chaney on the need to look at brand relationships with consumers and connect with them in a new manner, and to find different ways to monetize that relationship.
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Burger King names Sid Lee AOR
The agency will take over from Taxi 2 to lead all online and offline branding efforts for the QSR.
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10 signs you’ve been hacked
Strategy presents ways to know that your social media account has been taken over.
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Burger King savours the taste
The QSR is introducing the new Whopper sandwich with amusing TV creative, supported by radio spots in English Canada and online ads in Quebec.
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AOY Bronze: Taxi revs its engine
The agency drives into third place with its work for brands such as Canadian Tire, Burger King and Telus.
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Burger King puts a ring on it
The QSR relaunches its latest iteration of the Whopper with a campaign that plays off the burger’s name, Ring Master.
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You’ll find yourself hilarious at Burger King
You'll find yourself hilarious at Burger King
